Digital Content & Communications Manager

The National League; Birmingham; On-site; GBP 42,000 - 56,000; Full time

Job summary

The National League is seeking a creative Digital Content & Communications professional to plan and produce compelling digital content across the website, social channels and email. You’ll act as the first contact for media, collaborate with clubs and partners, and apply data insights to maximize impact.

You will work with the Head of Digital & Broadcast and a team of contributors, commissioning work as needed and delivering engaging features, matchday content and campaigns with real room to

Qualifications

• Organised and self-motivated; sees work through without being chased.
• Strong, accurate writing, including features or interviews built on original quotes.
• Strategic and analytical; uses data and insight to decide what to do and why.
• Edits short-form video for social.
• Produces social graphics using templates and design tools.
• Confident with website CMSs, social scheduling tools (e.g. Hootsuite) and analytics, and comfortable using AI tools.
• Good knowledge of English football and a genuine interest in the non‑league game.
• Sound judgement on tone, timing and channel, and knows when to elevate.

Responsibilities

• Shape the League’s content strategy across the season, planning around key moments and where effort will have most impact
• Run the League’s website content and social channels
• Find and tell the League’s most compelling stories through features and interviews
• Produce matchday content, short-form video and graphics
• Deliver the weekly, monthly and seasonal awards, and email campaigns to supporters
• Use analytics to shape content decisions and report on performance
• Handle front-line media enquiries, press releases and statements, promote League announcements and support the League’s wider PR
• Build relationships with the press and with clubs’ media teams
• Support partner activation with Commercial, scheduling and publishing partner content across the League’s channels and distributing it to clubs
• Report on partner content, providing performance figures and evidence of delivery
• Support our broadcast partnership with DAZN and the League’s own live coverage of the National League Cup
• Cover the U19 Alliance and the National League Trust, and support campaigns such as 3UP
• Deliver content for the Promotion Finals at Wembley and League events such as the AGM and end-of-season awards
• Operate the League’s website CMS, social scheduling, digital asset and video platforms, analytics and internal tools
• Keep media admin in order, including accounts, requests, monthly reporting and circulating matchday data provider contacts to clubs

Skills

Writing and storytelling

Strategic thinking

Analytics and data-driven

Video editing for social

Graphic design for social

CMS & social scheduling

English football knowledge

AI tools familiarity

Tools

Hootsuite

Website CMSs

Analytics platforms

Video editing software

Job description

THE OPPORTUNITY

This is an exciting opportunity for a creative, digitally fluent self-starter to drive the National League’s digital content and communications. The League’s 72 clubs range from former EFL sides with large followings to community clubs on the rise, each with their own stories and supporters. You’ll have the freedom to shape how the League tells those stories, bring your own ideas and see them through, in a role with real room to grow.

OUR ORGANISATION

The National League sits at the top of the National League System as the fifth and sixth tiers of the English football pyramid, comprising the National League, National League North and National League South. The League plays a central role in supporting its member clubs, overseeing competitions, distributing funding and ensuring strong governance and financial sustainability across the game. Alongside its three divisions, the League runs the U19 Alliance youth competition and supports the National League Trust, its charitable arm.

ABOUT THE ROLE

Working closely with the Head of Digital & Broadcast, you will plan and produce the League’s content across the website, social channels and email, act as the first point of contact for the media, and work with Commercial, clubs and partners to make the most of what we do. You will work alongside our regular contributors, occasionally commission additional work, and use insight and data to decide where effort is best spent.

MAIN RESPONSIBILITIES

Content

• Shape the League’s content strategy across the season, planning around key moments and where effort will have most impact
• Run the League’s website content and social channels
• Find and tell the League’s most compelling stories through features and interviews
• Produce matchday content, short-form video and graphics
• Deliver the weekly, monthly and seasonal awards, and email campaigns to supporters
• Use analytics to shape content decisions and report on performance

Media and partners

• Handle front-line media enquiries, press releases and statements, promote League announcements and support the League’s wider PR
• Build relationships with the press and with clubs’ media teams
• Support partner activation with Commercial, scheduling and publishing partner content across the League’s channels and distributing it to clubs
• Report on partner content, providing performance figures and evidence of delivery
• Support our broadcast partnership with DAZN and the League’s own live coverage of the National League Cup

Wider League and events

• Cover the U19 Alliance and the National League Trust, and support campaigns such as 3UP
• Deliver content for the Promotion Finals at Wembley (programmes, accreditation, matchday content) and League events such as the AGM and end-of-season awards

Platforms and admin

• Operate the League’s website CMS, social scheduling, digital asset and video platforms, analytics and internal tools
• Keep media admin in order, including accounts, requests, monthly reporting and circulating matchday data provider contacts to clubs

SKILLS & QUALIFICATIONS

Essential

• Organised and self-motivated; sees work through without being chased
• Strong, accurate writing, including features or interviews built on original quotes
• Strategic and analytical; uses data and insight to decide what to do and why
• Edits short-form video for social
• Produces social graphics using templates and design tools
• Confident with website CMSs, social scheduling tools (e.g. Hootsuite) and analytics, and comfortable using AI tools
• Good knowledge of English football and a genuine interest in the non‑league game
• Sound judgement on tone, timing and channel, and knows when to elevate
• Handles competing requests calmly with colleagues and clubs

Desirable

• Design skills beyond templates
• Advanced video editing or audio production
• Email marketing or CRM experience
• Experience with automation, no‑code tools or basic HTML
• Press or media relations experience
• Experience in football or sports media
• Experience working with commercial partners
• Full driving licence

The National League does not currently hold a sponsorship licence and is therefore unable to sponsor visa applications. Applicants must have the right to work in the UK at the time of application. We are managing this recruitment process directly and are not seeking agency support at this time. Closing date: 5pm, Friday 6 November 2026 We reserve the right to close applications early, and to shortlist and interview before the closing date.