Head of Marketing Operations

JR United Kingdom; Cheltenham; Remote; GBP 65,000 - 85,000; Full time

Job summary

A leading skincare brand is seeking a Head of Marketing Operations in Cheltenham. This pivotal role will lead strategic initiatives across marketing, branding, and operational execution to drive growth, manage teams, and ensure the brand's vision translates into actionable plans. The ideal candidate will possess extensive experience in DTC marketing within the beauty sector, along with strong leadership skills for managing a distributed team.

Benefits

Competitive Salary

Performance-Based Bonus

Ownership of broad remit

Qualifications

• 5-7+ years of senior-level experience in DTC marketing or operations in beauty or luxury lifestyle.
• Proven track record in campaign execution and revenue-driving initiatives.
• Strong interpersonal and leadership skills.

Responsibilities

• Own and drive the execution of marketing and operational initiatives.
• Manage and coach a distributed cross-functional team.
• Oversee Brand Plan and CRM strategy using Klaviyo.

Skills

Campaign Execution

Revenue-Driven Marketing

Team Leadership

Digital Advertising

Data-Driven Decision Making

Tools

Shopify

Klaviyo

Notion

Trello

Meta

Google

GA4

Job description

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Head of Marketing Operations, Cheltenham

Client: Sachi States of Skin

Location: Remote (UK-based preferred)

Job Category: Other

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EU work permit required: Yes

Job Views: 7

Posted: 16.06.2025

Expiry Date: 31.07.2025

Job Description:

Head of Marketing & Operations

Reports to: Founder & Leadership Team

Start Date: ASAP

Overview

Sachi Skin is a high-growth, founder-led clinical skincare brand focused on melanin-rich skin, advanced formulations, and thoughtful innovation. We are seeking a commercially driven, strategic, and operationally sharp Head of Marketing & Operations to lead the day-to-day execution and strategic growth of the brand. This role sits at the heart of the business, bridging vision with execution across marketing, community, influencer, PR, and CX teams, while building scalable systems to support international expansion.

Key Responsibilities

Strategic Planning & Execution

• Own and drive the execution of all marketing and operational initiatives in line with company goals.
• Translate brand vision into tangible plans across channels: email, social, content, influencer, paid media, and partnerships.
• Lead end-to-end project management across all campaigns and launches with clear milestones, accountability, and performance tracking.

Team Leadership & Cross-Functional Management

• Manage and coach a distributed cross-functional team (community, influencer, PR, CX, operations), ensuring alignment, productivity, and morale. Collaborate closely with the Founder, Wholesale Director, and Social Media, Community/Influencer team.
• Work and select key agencies to drive growth.

Marketing & CRM

• Oversee the Brand Plan, CRM strategy, campaign management, segmentation, and flows using Klaviyo (or similar). Ensure customer journeys are optimized across touchpoints (Shopify, CX, email, SMS, social, loyalty).
• Implement marketing automation and track CAC, LTV, ROAS, and retention KPIs.

Brand Growth & Partnerships

• Oversee Brand Calendar driving growth through digital campaigns, PR activations, influencer collaborations, and strategic brand partnerships with the team and external PR. Own the marketing calendar and ensure all activities align with product, retail, and brand goals.
• Deliver regular updates to the founders on marketing performance, operational bottlenecks, team progress, and budget tracking.
• Spot and solve inefficiencies; recommend tech stack upgrades, process improvements, or team restructuring where needed.

Ideal Candidate Profile

• 5-7+ years of senior-level experience in DTC marketing and/or operations, preferably in beauty, skincare, wellness, or luxury lifestyle.
• Proven track record in campaign execution and revenue-driving marketing initiatives.
• Confident managing CRM, CX, and operational tools (Shopify, Klaviyo, Notion, Trello).
• Experience with digital advertising and data-driven decision making (Meta, Google, GA4) and agencies.
• Skilled at managing teams and working cross-functionally in remote, fast-paced environments.
• Strong interpersonal and leadership skills to motivate and coordinate junior and semi-senior team members.

Bonus: Familiarity with influencer marketing, beauty PR, and scaling in global markets (Asia, US, EU).

Compensation and remote working options

• Competitive Salary & Performance-based bonus potential based on campaign success and revenue growth metrics.

Why Join Sachi Skin?

This is a rare opportunity to shape the growth of one of the UK’s most respected and rising skincare brands. You’ll work directly with the founders and have ownership across a broad remit—from team leadership to customer experience to creative campaign execution. If you’re strategic, detail-oriented, and passionate about clean, clinically driven skincare for diverse skin tones, we want to hear from you.