Head of Marketing - Manchester Arndale, Manchester (FTC)

CBRE Group, Inc.; Manchester; On-site; GBP 95,000 - 130,000; Full time

Job summary

CBRE Group, Inc. in Manchester is seeking a Head of Marketing for one of our premier shopping centres in the UK.

You will lead a team to develop and implement a medium to long term strategy covering marketing, PR and promotional activity, working with the senior management team. The role requires strong leadership, a track record in retail marketing, and the ability to build strategic partnerships with occupiers and external agencies.

Qualifications

• Strong retail/leisure marketing experience.
• Experience managing large projects.
• Ability to develop and implement strategic marketing plans.
• Excellent leadership and team management skills.
• Strong stakeholder and internal/external relations.
• Customer-focused with results-driven mindset.

Responsibilities

• Lead and manage large-scale events.
• Deliver innovative marketing campaigns to meet KPIs.
• Develop and execute the centre brand and PR strategy.
• Manage agency accounts and external partners.
• Prepare reports for owners and senior management.
• Develop social media and digital strategies.
• Foster relationships with occupiers, suppliers and stakeholders.
• Ensure compliance with CBRE policies and Health & Safety culture.

Skills

Marketing leadership

Retail/leisure marketing

Strategic thinking

Stakeholder management

Team leadership

Commercial judgement

Customer focus

Job description

About the Role:

CBRE are looking to recruit a Head of Marketing for one of our premier shopping centres in the UK. This is an exciting opportunity for an experienced Marketer to develop and implement a medium to long term strategy for marketing, PR and promotional activity within the Shopping Centre. We are looking for an individual that can work alongside the senior management team to deliver all tactical matters relating to marketing, PR events and promotions. The ideal candidate will have strong leadership qualities to direct and manage the onsite marketing team as well as managing relationships with key internal and external stakeholders. We are looking for someone who can be an Ambassador for the centre when networking with other marketing professionals and high profile organisations. This would suit an energetic self-starter who has a lot of creative ideas that they can develop and implement in the Centre.

The property is a large retail premises located in Manchester. The successful candidate will be part of a large team and will be an essential asset to the property, colleagues, clients and occupiers.

What You'll Do:

• Ensure that a programme of continual process of value improvement is achieved and demonstrated across all areas of the department
• Lead, manage and implement large scale events
• Deliver through the team innovative marketing campaigns and bespoke initiatives to deliver the agreed KPIs of the marketing strategy
• Lead in the execution and management of the centre brand strategy
• Direct and manage key agency accounts and deliver best value against agreed KPIs
• Commission appropriate market research, socio economic data and customer profiling to inform marketing strategy
• Gain sign off approval from the Centre Director for the Marketing Strategy
• Provide leadership to the Marketing team
• Develop and enhance all social media channels
• Working with the Centre Director, prepare and present reports to the owners as required.
• Explore opportunities to develop and enhance business performance.
• Create strategic relationships with the Centre’s occupiers at Head Office level, external suppliers, agencies and stakeholders to create and deliver the annual marketing plan.
• Take the lead role in managing all internal and external communication of marketing and PR activities
• Manage existing and develop new relationships with external marketing consultants and key external community stakeholders
• Input into the Centre’s marketing community and sustainability strategy so that marketing and
• PR fully reflects CBREMS’s corporate social responsibility
• Lead the marketing team to develop a fully robust PR and communications campaign to support all events and initiatives
• To ensure compliance with CBREMS standard policies and procedures
• Lead the team in adopting a Health and Safety culture
  

What You'll Need:

• Strong marketing background ideally within a retail/leisure environment
• Experience of managing large projects
• Ability to implement strategic thinking
• Strong commercial judgement and ability to make decisions to add value to the management team
• Ability to work effectively in partnership with management team and building strong working relationships
• Ideally experience managing a team
• Strong leadership skills
• Team player
• Customer focused
• Results focused

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.

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