Head of Marketing - Live Music Events / Festivals

Handle Recruitment; London; On-site; GBP 70,000 - 120,000; Full time

Job summary

A leading company in the live music and entertainment space is seeking a Head of Marketing to drive innovative marketing execution and build a globally resonant presence for their festivals. The ideal candidate will have extensive experience in marketing leadership, particularly within live entertainment, and a strong understanding of youth culture and digital marketing strategies.

Qualifications

• Extensive marketing leadership experience in live entertainment or global brands.
• Proven success leading large-scale campaigns.
• Hands-on experience managing junior team members.

Responsibilities

• Define and execute the long-term marketing vision across the festival portfolio.
• Manage the global festival marketing budget and optimize for ROI.
• Build and mentor a high-performing team across creative, digital, media, and CRM.

Skills

Marketing leadership

Digital performance marketing

Brand storytelling

CRM/loyalty strategies

Youth culture fluency

Job description

Head of Marketing - Live Music Events / Festivals

Direct message the job poster from Handle Recruitment

Managing Consultant | Music Industry, Tech & Retail

An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience, and is on the path to becoming a game changer in the live music and entertainment space.

As Head of Marketing, you will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for the business's festivals.

Key responsibilities include:

1. Defining and executing the long-term marketing vision across the business's festival portfolio
2. Translating brand strategy into data-driven, culturally rich multi-channel marketing campaigns
3. Identifying new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations
4. Evolving the business marketing stack to include predictive analytics and AI-driven insights
5. Owning the global festival marketing budget; forecasting, managing, and optimizing for ROI
6. Defining and tracking KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
7. Building and mentoring a high-performing team across creative, digital, media, and CRM

The ideal candidate will have:

1. Extensive marketing leadership experience in live entertainment, music, media, or global brands — ideally with festival marketing experience
2. Proven success leading large-scale, multi-market campaigns and teams
3. Hands-on experience managing junior team members, spotting upskilling opportunities, and providing mentorship and coaching for growth
4. Deep fluency in youth culture, music trends, and the global Black diaspora
5. Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategies

Handle actively welcomes applicants from under-represented backgrounds — we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity, and inclusion.

Seniority level

• Director

Employment type

• Full-time

Job function

• Advertising, Art/Creative, and Marketing

Industries

• Entertainment Providers, Musicians, and Performing Arts

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