Senior Digital Marketing Manager

JD.COM; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a seasoned e-commerce campaign manager to drive growth in the European market. This role involves analyzing shopping behaviors, developing innovative marketing tools, and collaborating with local brands to create impactful campaigns. With a focus on cultural sensitivity and stakeholder management, you'll thrive in a dynamic environment while leveraging advanced analytics tools. This position offers a competitive compensation package and opportunities for career advancement into leadership roles, making it an exciting opportunity for professionals looking to make a significant impact in the e-commerce landscape.

Qualifications

• 8+ years in e-commerce campaign management with a focus on European markets.
• Proven success in scaling campaigns with measurable GMV impact.

Responsibilities

• Analyze European shopping behaviors to design localized campaigns.
• Collaborate with brands and influencers for cultural campaigns.

Skills

E-Commerce Campaign Management

Data Analytics

SQL

Google Analytics

A/B Testing

Cultural Sensitivity

Stakeholder Management

Adaptability

Education

Bachelor’s in Marketing

Master’s in Data Analytics

Tools

Tableau

Meta Business Suite

TikTok Ads Manager

CRM Platforms

Job description

Job Description

Key Responsibilities

Insights & GMV Growth

• Analyze European shopping behaviors (e.g., sustainability trends, regional payment preferences) to design campaigns boosting GMV through localized promotions and seasonal strategies.
• Partner with product teams to pilot AI-driven tools (e.g., personalized recommendations, dynamic pricing) that increase conversion rates and average order value.

Campaign Development & Optimization

• Build and iterate marketing tools (e.g., automated bundling systems, loyalty gamification) to enhance user engagement and repeat purchases.
• Monitor real-time campaign performance via Tableau/Google Analytics, adjusting strategies to maximize ROI.

Strategic Partnerships & Cultural Campaigns

• Collaborate with European brands, influencers, and logistics partners to co-create campaigns aligned with local festivals (e.g., Christmas markets, Summer Sales) and cultural moments.
• Leverage TikTok/Instagram trends to amplify brand visibility and drive category-specific sales growth.

Qualifications

Education & Experience

• Bachelor’s/Master’s in Marketing, Data Analytics, or related field.
• 8+ years in e-commerce campaign management, with 5+ years focused on European markets (experience with Amazon Ads or Shopify campaigns is a plus).
• Proven success in scaling campaigns with measurable GMV impact.

Technical Skills

• Advanced proficiency in SQL, Google Analytics, and A/B testing frameworks.
• Familiarity with Meta Business Suite, TikTok Ads Manager, and CRM platforms.
• Understanding of GDPR compliance and cross-border logistics challenges.

Soft Skills

• Cultural sensitivity to navigate diverse European markets (e.g., UK, Germany, France).
• Strong stakeholder management skills to align internal teams and external partners.
• Adaptability to thrive in a fast-paced, multicultural environment.

Salary & Career Growth:

• Compensation: Competitive package with performance-based bonuses.
• Career Path: Opportunities to advance into roles such as Regional Operations Lead or Head of User Growth, with exposure to global market expansion strategies.