Head of Marketing Content and Communications

CN Sales Recruitment; Wolverhampton; Remote; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Remote working

Job summary

CN Sales Recruitment is seeking a Content and Communications Leader to take ownership of a marketing function within a UK healthcare professional membership association. The role focuses on storytelling, member engagement, and delivering campaigns across channels.

You will lead content development, work with senior leadership, and drive growth, retention and recruitment through integrated communications. The position offers remote work with UK travel, a £50,000 salary, and a comprehensive

Qualifications

• Experience in membership organisations or trade associations preferred.
• Excellent copywriting, storytelling and campaign development skills.

Responsibilities

• Lead the development of the content strategy and integrated campaigns.
• Collaborate with membership, sales, events and senior leadership teams.
• Turn member experiences into insightful case studies, articles and digital content.

Skills

Copywriting

Campaign development

Storytelling

Stakeholder management

Job description

Salary £50K per annum, plus Benefits - Remote working

Are you a talented Content and Communications Manager ready to take the next step, lead a marketing function and use your creativity to drive meaningful member engagement and growth?

We're working with an established, progressive professional membership association operating within the UK healthcare sector, representing a substantial community of qualified practitioners and students. Following a review of its marketing structure, the organisation is bringing strategic leadership and hands‑on delivery together in a newly shaped Head of Content and Communications position.

This is an opportunity to take genuine ownership of the function, develop the communications strategy and make a visible contribution to membership engagement, retention and recruitment.

You'll lead the development of engaging, educational content that helps existing members discover the full value of their membership, encourages greater use of services and gives prospective members compelling reasons to join. A major focus will be on storytelling, meeting members at events, understanding their experiences and turning those conversations into insightful case studies, articles, campaigns and digital content that resonate with professional audiences.

Working closely with membership, sales, events and senior leadership colleagues, you'll create integrated communications campaigns across email, social media, digital channels and publications, while also supporting PR, public affairs and new initiatives such as podcasting.

Supported by a Marketing Executive and external specialist agencies, you'll have the resources to deliver ambitious communications activity while retaining the freedom to write, create, develop ideas and bring campaigns to life yourself.

We're looking for a strong content‑led Marketing or Communications Manager with excellent copywriting, storytelling and campaign development skills, someone who enjoys both shaping the strategy and getting involved in the practical delivery. You'll understand how educational and awareness‑led content can influence customer or member behaviour, build engagement and generate enquiries, with the commercial awareness to measure success through outcomes rather than simply activity.

Experience within a membership organisation, trade association, healthcare business, professional body or other stakeholder‑focused environment would be particularly relevant, although we're equally interested in candidates who can demonstrate these capabilities in other sectors. You'll also be confident working with senior stakeholders, managing external agencies and collaborating across different departments, bringing the curiosity, initiative and communication skills needed to turn complex subjects into engaging stories.

You’ll be joining a small, energetic and forward‑thinking organisation where marketing is closely connected to the wider commercial team, ideas are welcomed and individual contributions genuinely make a difference. For someone currently operating as a senior manager or second‑in‑command, this represents an opportunity to step into a Head of function position, own the strategy, develop a colleague and work directly with senior leadership while remaining actively involved in creative delivery.

The role offers a £50,000 basic salary, fully remote working with regular UK travel, 25 days' annual leave plus bank holidays, generous pension contributions, private healthcare and an annual wellbeing allowance. To find out more,