Head of Marketing Communications

COREcruitment Ltd; Swindon; On-site; GBP 90,000 - 120,000; Full time

Job summary

COREcruitment Ltd, on behalf of an established automotive business in Swindon, seeks a commercially minded Head of Marketing Communications to lead its brand, marketing and customer experience strategy.

You will work closely with the Director of Strategy and Communications and senior leadership to shape the future direction, drive customer loyalty and ensure marketing aligns with wider commercial objectives.

Qualifications

• Senior marketing professional with Head of Marketing or Marketing Director level experience.
• Experience in the automotive sector is essential.
• Proven ability to develop brand, strategy and customer experience.

Responsibilities

• Lead the development and delivery of an integrated marketing, brand and customer experience strategy.
• Strengthen brand positioning, reputation and consistency across all customer channels.
• Work with the senior leadership team to identify commercial opportunities and drive business growth.
• Develop initiatives that improve customer acquisition, engagement, retention and loyalty.
• Analyse customer behaviour, market trends and competitor activity to inform strategic decisions.
• Oversee the customer journey, ensuring a consistent and engaging experience across all touchpoints.
• Champion digital innovation, data-led marketing and continuous improvement.
• Establish clear KPIs and reporting frameworks to measure marketing effectiveness and customer satisfaction.

Skills

Brand strategy

Customer experience

Stakeholder management

Digital marketing

Analytics

Leadership

Budget management

Job description

We are working with an established business in the automotive sector that is looking to appoint a commercially minded Head of Marketing Communications to lead its brand, marketing and customer experience strategy.

This is an exciting opportunity for a forward thinking marketing leader who understands the importance of brand positioning, customer engagement and delivering a consistent experience across every touchpoint.

Working closely with the Director of Strategy and Communications and senior leadership team, you will play a key role in shaping the future direction of the business, driving customer loyalty and ensuring marketing initiatives support wider commercial objectives.

The Role

As Head of Marketing, you will take ownership of the overall marketing and customer experience strategy, identifying opportunities to strengthen brand awareness, improve customer engagement and support long-term business growth. You will combine strategic thinking with a hands on approach, using customer insights, market trends and performance data to develop initiatives that deliver tangible results.

Key Responsibilities

• Lead the development and delivery of an integrated marketing, brand and customer experience strategy
• Strengthen brand positioning, reputation and consistency across all customer channels
• Work alongside the senior leadership team to identify commercial opportunities and drive business growth
• Develop initiatives that improve customer acquisition, engagement, retention and loyalty
• Analyse customer behaviour, market trends and competitor activity to inform strategic decisions
• Oversee the customer journey, ensuring a consistent and engaging experience across all touchpoints
• Champion digital innovation, data-led marketing and continuous improvement
• Build strong relationships with internal stakeholders, ensuring marketing objectives align with wider business priorities
• Establish clear KPIs and reporting frameworks to measure marketing effectiveness and customer satisfaction
• Act as a brand ambassador, promoting a customer-focused culture throughout the organisation

Experience:

• An established senior marketing professional with experience operating at Head of Marketing, Marketing Director or equivalent level
• Previous experience within the automotive sector is essential
• A strong background in brand development, marketing strategy and customer experience
• Commercially aware, with the ability to connect marketing activity to business performance and revenue growth
• Confident working with senior stakeholders and influencing decisions at board level
• Experience developing customer engagement and retention strategies
• Strong analytical skills, with the ability to turn customer insights and market data into actionable plans
• A good understanding of digital marketing, emerging technologies and evolving customer expectations
• An engaging and collaborative leadership style, with excellent communication and relationship-building skills