Head of Marketing B2C

JR United Kingdom; England; On-site; GBP 90,000; Full time

Job summary

A leading company in the childcare and education space is seeking a Head of Marketing. This role entails leading marketing strategies, managing significant budgets, and driving customer engagement across various channels. Candidates should possess strategic thinking skills and strong marketing leadership experience in service-based sectors. An impressive salary package is offered, with the chance to lead a nationally recognized brand through its growth phase.

Qualifications

• Experience leading marketing for multi-site services.
• Strong omnichannel experience across digital, print, and CRM.
• Confident managing significant marketing budgets.

Responsibilities

• Lead the development and execution of marketing strategies.
• Manage national and local marketing plans.
• Oversee a high-performing team across digital and brand.

Skills

Strategic marketing leadership

Brand engagement

Lead generation

Campaign management

Customer experience

Data analysis

Stakeholder communication

Education

Membership in a professional marketing body

Job description

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Head of Marketing | B2C | £90K + £5K Car Allowance | Flexible Working/ Manchester/Milton Keynes/London/Northampshire

Are you a strategic, customer-first marketing leader who thrives across the full budget spectrum—from lean campaigns to multi-million-pound strategies? We're hiring a Head of Marketing to drive national and local enrolment, elevate brand reputation, and deliver exceptional customer experiences in the childcare and education space.

? The Role

As Head of Marketing, you'll work closely with operations and cross-functional teams to drive lead generation, brand engagement, and customer retention. From shaping audience-specific campaigns to leading new site launches, you'll play a central role in scaling our presence and impact.

? Key Responsibilities

• Lead the development and execution of marketing strategies.
• Own the messaging and creative direction for lead generation and brand campaigns.
• Drive national and location-specific marketing plans, including new openings.
• Oversee a high-performing team across digital, brand, and customer experience.
• Use data, insight, and analysis to shape and continuously improve performance.
• Manage a significant marketing budget with accountability for ROI.
• Represent the brand as a customer-focused, digitally savvy market leader.
• Strategic marketing leadership experience in a service-based or commercial sector.
• Strong campaign and omnichannel experience—across digital, print, and CRM.
• Confidence managing budgets from £ to £MM.
• A track record of innovation, impact, and people-first leadership.
• Excellent stakeholder, influencing, and communication skills.
• Experience leading marketing for multi-site services or customer journeys.

? Bonus Points For:

• Understanding of the UK childcare/education market.
• Membership in a professional marketing body.
• £90,000 base salary + £5,000 car allowance
• Opportunity to lead a nationally recognised brand through its next growth phase

? Apply now or reach out confidentially to learn more.