Head of Marketing & Audience Growth

Exeter Northcott; Exeter; Hybrid; GBP 40,000 - 49,000; Full time

Benefits offered by this job

Travel expenses paid

Job summary

Exeter Northcott is seeking a Head of Marketing to lead a full marketing, sales and communications function. You will drive campaigns for in-house productions, co-productions and fundraising, while working with visiting productions to position and market each show effectively.

You will manage budgets, develop audience engagement, and collaborate with senior colleagues on pricing, CRM strategy and growth plans, ensuring the theatre’s mission and values are reflected across all channels.

Qualifications

• Substantial marketing experience, preferably in an Arts setting.
• Demonstrable experience of team leadership and development.
• Experience managing marketing budgets and delivering ROI.
• Strong analytical skills with CRM, ticketing and digital performance data.

Responsibilities

• Lead marketing and communications campaigns for in-house productions, co-productions and fundraising campaigns.
• Plan and execute marketing campaigns across visiting productions and hires with producers and teams.
• Oversee campaign delivery across channels ensuring on-time and on-budget delivery.
• Manage external agencies, media buying, designers and suppliers.
• Manage the marketing budget with monitored expenditures and ROI.
• Develop and maintain press contacts and align communications to branding.
• Oversee website performance, digital UX and conversion optimization.
• Ensure digital content is accessible and audience-focused.
• Deliver box office income targets and develop memberships/donations with the Head of Development.
• Create campaigns to increase attendance, ticket yield and repeat bookings.
• Support pricing, sales and audience-growth strategies with senior colleagues.
• Translate artistic work and community programmes into compelling storytelling.
• Maintain brand identity and tone of voice across channels.
• Oversee end-to-end customer journey and improve audience communication and experience.

Skills

Marketing leadership

Budget management

CRM analytics

Stakeholder reporting

Communication

Inclusion & accessibility

Workload prioritisation

Spektrix / CRM systems

Membership programs

Arts funding experience

GDPR compliance

Job description

Exeter Northcott is seeking a Head of Marketing to lead a full marketing, sales and communications function. You will drive campaigns for in-house productions, co-productions and fundraising, while working with visiting productions to position and market each show effectively.

You will manage budgets, develop audience engagement, and collaborate with senior colleagues on pricing, CRM strategy and growth plans, ensuring the theatre’s mission and values are reflected across all channels.