Head of Marketing and Communications

Electrical Distributors' Association; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

An established industry player is seeking a Head of Marketing and Communications to steer their marketing function. This pivotal role involves crafting and executing integrated marketing strategies that elevate the organization's profile within the electrotechnical sector. You will collaborate closely with leadership, oversee campaign delivery, and manage various marketing channels, including Salesforce and social media. This position offers a unique opportunity to shape the marketing landscape in a dynamic and supportive environment, perfect for a proactive marketing professional eager to make a significant impact.

Benefits

Contributory pension scheme (matched up to 6%)

25 days’ holiday plus Bank Holidays

Access to Bupa health benefits, including dental support

Exceptional training and development opportunities

Qualifications

• Experience in a busy marketing team, ideally within a B2B environment.
• Strong knowledge of Salesforce and CRM-driven campaigns.

Responsibilities

• Lead integrated marketing campaigns across all areas of work.
• Manage key channels including Salesforce CRM, websites, and social media.

Skills

B2B Marketing

Campaign Planning

Content Development

Analytics

Social Media Management

Copywriting

Project Coordination

Data Accuracy

Tools

Salesforce

Google Analytics

CMS (WordPress)

Job description

Head of Marketing and Communications
Tower Hill, London (Hybrid Working)

The Company

Founded in 1914, the Electrical Distributors’ Association (EDA) is the trade body for the UK’s electrotechnical wholesale distribution sector. Representing around 75% of the market, our membership spans national chains, independent businesses, and affiliated manufacturers and service providers.

We support the sector across four core areas: business community, education and training, digitalisation, and industry insight - empowering members to grow and adapt in a rapidly evolving, low-carbon economy.

We are now looking for a Head of Marketing and Communications to join us on a full-time, permanent basis, working from our offices near Tower Hill, with some flexibility for hybrid working and occasional UK travel.

The Benefits

- Salary of circa £50,000 per annum
- Contributory pension scheme (matched up to 6%)
- 25 days’ holiday, plus Bank Holidays
- Access to Bupa health benefits, including dental support
- Hybrid working – a mix of office and home-based
- Exceptional training and development opportunities

This is a fantastic opportunity to take full ownership of the marketing function in a respected and growing trade association, shaping strategy and delivery across digital, print, events, and member communications.

You’ll work directly with a forward-thinking leadership team in a supportive environment that values creativity, initiative, and ideas - giving you the space to drive campaigns and elevate our profile.

What’s more, you’ll benefit from hybrid working, strong professional development support, and exposure to a dynamic, fast-evolving sector that’s at the heart of the UK’s transition to a low-carbon economy.

So, if you’re a first-class marketing professional ready to take on this exciting challenge, we want to hear from you!

The Role

As our Head of Marketing and Communications, you’ll lead the development and delivery of integrated marketing campaigns across all areas of our work, ensuring our member services and sector initiatives are effectively promoted and communicated.

This is a high profile role with exposure at board level, across the electrotechnical sector and in the wider construction industry

Working closely with the CEO, a junior marketing colleague, and the wider team, you will take ownership of short and long-term strategies, manage campaign delivery, and play an active role in digital content, events, publications, press, and social media.

You’ll manage key channels including our Salesforce CRM, websites, e-newsletters, publications, and LinkedIn presence, drawing on your skills in campaign planning, content development, and analytics to ensure performance and engagement across our growing community.

About You

To be considered as the Head of Marketing and Communications, you will need:

- Experience in a busy marketing team, ideally within a B2B or service-led environment
- Experience with LinkedIn and content co-ordination for social platforms
- Experience in campaign planning, e-marketing, analytics, and lead generation
- Familiarity with CMS platforms (e.g. WordPress), Google Analytics, and SEO
- Strong knowledge of Salesforce and CRM-driven campaigns
- Confident copywriting and content development skills
- An understanding of data accuracy, brand consistency, and press/media liaison
- Excellent attention to detail and strong project co-ordination skills
- The ability to manage multiple campaigns and deadlines simultaneously

A proactive mindset, positive attitude, and the ability to think creatively and strategically will be essential in this role. You’ll be keen to take initiative, make data-led decisions, and represent us with confidence.

Other organisations may call this role Marketing and Communications Manager, Communications Lead, Marketing Campaign Manager, Membership Marketing Manager, or Head of Brand and Communications.

Webrecruit and the Electrical Distributors’ Association are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business, and we believe that the more inclusive our environments are, the better our work will be.

So, if you’re ready to take ownership at the heart of a fast-evolving industry as our Head of Marketing and Communications, apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.