Head of Marketing Analytics and Data

London Business School; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

London Business School is seeking a Head of Marketing Analytics and Data to lead their analytics strategy and team. This pivotal role involves shaping data usage to influence customer behavior, ensuring marketing spend delivers measurable value. The ideal candidate will possess extensive experience in marketing analytics and strong stakeholder management skills, thriving in a dynamic environment. The position offers a competitive salary and a supportive work culture focused on professional development.

Benefits

Generous annual leave of 27 days

14.5% employer pension contribution

Free onsite gym and swimming pool

Professional development opportunities

Enhanced cycle to work scheme

Wellbeing offerings for health support

Up to 5 days paid emergency leave

Qualifications

• Vast experience in marketing analytics with ROI-focused measurement.
• Proficient in analytics tools like Google Analytics, SQL, R/Python.
• Strong leadership and team development skills.

Responsibilities

• Lead marketing analytics strategy and performance measurement.
• Develop forecasting models and tracking mechanisms.
• Design and execute experiments for campaign impact measurement.

Skills

Stakeholder Management

Storytelling

Marketing Analytics

Data Analysis

Leadership

Tools

Google Analytics 4

SQL

R/Python

Power BI

Job description

Are you an experienced leader in Marketing Analytics with exceptional stakeholder management and storytelling skills?

London Business School are thrilled to be recruiting for a collaborative and resilient Head of Marketing Analytics and Data to join Brand and Marketing on a permanent basis.

We are seeking an experienced and commercially minded individual to lead our marketing analytics strategy and performance measurement efforts. This pivotal role will shape how we used data to understand, predict, and influence prospective customer behaviour, while ensuring every pound of marketing spend delivers measurable value. You will lead a high-performing team to build advanced analytics capabilities, including propensity modeling, marketing mix modeling (MMM), incrementality testing, and multi-touch attribution.

Working in close partnership with our business units, you will embed an experimental, insight-led approach to customer acquisition and engagement.

This is a high-impact, high-visibility role in a complex, fast-moving environment. The successful candidate will bring not just technical expertise but also the resilience and stakeholder management skills needed to thrive amid multiple priorities, tight deadlines, and evolving strategic goals.

The ideal start date for this position is July 2025.

Main Responsibilities

• Lead Marketing Analytics Strategy: Develop and own the marketing analytics roadmap aligned to the School's marketing, brand, and engagement objectives.
• KPI Target Setting and Reforecasting: Partner with other Heads of Marketing to define clear, measurable marketing KPIs. Develop forecasting models and tracking mechanisms to monitor performance against targets, providing regular updates and reforecasting as necessary to inform budget and resource planning.
• ROI Measurement & Experimentation: Lead the design and execution of experiments (A/B testing, holdout groups) to measure the incremental impact of campaigns. Build robust frameworks for Marketing Mix Modeling (MMM) and multi-touch attribution to inform strategic investment decisions and budget planning.
• Understand and have a view on modern measurement techniques, in particular with focus on user privacy regulations
• Partner with external agencies and data providers to expand analytics capabilities.
• Lead, mentor and develop a high-performing analytics team. Establish best practices in analytics, experimentation, and performance measurement across the wider marketing function. Foster a culture of curiosity, testing and continuous improvement.

Who we are looking for

• Vast and demonstrable experience in marketing analytics, with a strong track record in ROI-focused measurement, MMM, attribution modeling, and experimental design.
• Proficient in analytics tools and platforms (e.g Google Analytics 4, SQL, R/Python, CRM and email platforms, Power BI).
• Ability to drive the data roadmap with our media agency and other partners.
• Excellent stakeholder management and storytelling skills to communicate complex insights and clearly and simply.
• Deep understanding of digital and official marketing channels and their interplay in complex customer journeys.
• Strong leadership and team development skills.
• Confident oral and written communicator.

Why London Business School

London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.

What you can expect from us

• Generous annual leave of 27 days plus extra between Christmas and New Year
• Generous pension package, 14.5% employer contribution (in return for employee enrolment and contribution)
• Free onsite gym and swimming pool
• Amazing range of professional development to support your career path
• Enhanced cycle to work scheme
• Wellbeing offering to support your physical, mental and financial health
• Up to 5 days paid emergency leave for staff who have caring responsibilities for a family member, dependent or friend who is ill.

At London Business School, we support Smart Working - a hybrid approach designed to help you achieve a healthy work-life balance while delivering the best outcomes for your role and the needs of our customers. All roles require a minimum of two days on campus each week to foster a vibrant, collaborative community.

For this role specifically, you will be expected to be on campus 2 days per week.

We operate with ‘core hours’ – 10:00-15:00 – to maximise opportunities for connection and collaboration across teams during the working day. Outside of these hours, you may still be required for meetings or collaboration based on your role and customer needs. Additionally, we offer Protected Time - a flexible, one-hour slot, within the working week dedicated to your learning and development, wellbeing, or focused, quiet work

Our commitment to driving inclusion and belonging

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.

Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applying

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.