Head of Marketing Analytics and Data

ENGINEERINGUK; City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A prestigious institution seeks a Head of Marketing Analytics to lead their analytics strategy and team. This high-impact role involves developing insights to drive marketing effectiveness and collaborating with various business units. The ideal candidate will possess extensive experience in marketing analytics, excellent stakeholder management skills, and a passion for data-driven decision-making.

Benefits

27 days of annual leave

Generous pension scheme

Free onsite gym and swimming pool

Comprehensive professional development opportunities

Enhanced cycle-to-work scheme

Wellbeing programs

Up to 5 days paid emergency leave

Qualifications

• Extensive experience in marketing analytics with a focus on ROI.
• Proficiency in analytics tools like Google Analytics 4, SQL, R/Python.
• Strong leadership and team development skills.

Responsibilities

• Lead the marketing analytics strategy and performance measurement.
• Develop and own the marketing analytics roadmap.
• Design and execute experiments to measure campaign impact.

Skills

Marketing Analytics

Stakeholder Management

Storytelling

Leadership

Communication

Tools

Google Analytics 4

SQL

R

Python

CRM

Power BI

Job description

You will need to login before you can apply for a job.

Are you an experienced leader in Marketing Analytics with exceptional stakeholder management and storytelling skills?

London Business School is excited to be recruiting for a collaborative and resilient Head of Marketing Analytics and Data to join our Brand and Marketing team on a permanent basis.

We seek an experienced, commercially minded individual to lead our marketing analytics strategy and performance measurement efforts. This pivotal role will shape how we use data to understand, predict, and influence prospective customer behavior, ensuring every pound of marketing spend delivers measurable value. You will lead a high-performing team to develop advanced analytics capabilities, including propensity modeling, marketing mix modeling (MMM), incrementality testing, and multi-touch attribution.

Working closely with our business units, you will embed an experimental, insight-led approach to customer acquisition and engagement.

This is a high-impact, high-visibility role in a complex, fast-moving environment. The successful candidate will bring technical expertise, resilience, and stakeholder management skills to thrive amid multiple priorities, tight deadlines, and evolving strategic goals.

The ideal start date for this position is July 2025.

Main Responsibilities

• Lead Marketing Analytics Strategy: Develop and own the marketing analytics roadmap aligned with the School's marketing, brand, and engagement objectives.
• KPI Target Setting and Reforecasting: Partner with other Heads of Marketing to define clear, measurable marketing KPIs. Develop forecasting models and tracking mechanisms to monitor performance against targets, providing regular updates and reforecasting as needed to inform budget and resource planning.
• ROI Measurement & Experimentation: Lead the design and execution of experiments (A/B testing, holdout groups) to measure campaign impact. Build frameworks for Marketing Mix Modeling (MMM) and multi-touch attribution to inform strategic investment decisions and budget planning.
• Understand and stay updated on modern measurement techniques, especially in relation to user privacy regulations.
• Partner with external agencies and data providers to enhance analytics capabilities.
• Lead, mentor, and develop a high-performing analytics team. Establish best practices in analytics, experimentation, and performance measurement across the marketing function. Foster a culture of curiosity, testing, and continuous improvement.

Who we are looking for

• Extensive experience in marketing analytics, with a proven track record in ROI-focused measurement, MMM, attribution modeling, and experimental design.
• Proficiency in analytics tools and platforms (e.g., Google Analytics 4, SQL, R/Python, CRM, Power BI).
• Ability to drive the data roadmap in collaboration with our media agency and partners.
• Excellent stakeholder management and storytelling skills to communicate complex insights clearly and simply.
• Deep understanding of digital and traditional marketing channels and their roles in complex customer journeys.
• Strong leadership and team development skills.
• Confident oral and written communication skills.

Why London Business School

London Business School is a global, vibrant community based in London and Dubai. It connects extraordinary minds and diverse perspectives to make a profound impact on business and society. We offer best-in-class hybrid learning and a flexible, supportive working environment to help our people excel, regardless of location.

What you can expect from us

• 27 days of annual leave plus additional days between Christmas and New Year
• Generous pension scheme, with 14.5% employer contribution
• Free onsite gym and swimming pool
• Comprehensive professional development opportunities
• Enhanced cycle-to-work scheme
• Wellbeing programs supporting physical, mental, and financial health
• Up to 5 days paid emergency leave for caring responsibilities

We support Smart Working—a hybrid approach with at least two days on campus weekly to foster community. Core hours are 10:00-15:00, with flexibility outside these hours for meetings and focused work. Protected Time is available for personal development, wellbeing, or quiet work.

Our commitment to inclusion and belonging

We strive to create an environment where everyone feels respected, welcomed, and heard. We are dedicated to fostering diversity, inclusion, and belonging within our community.

Candidates requiring sponsorship should verify their eligibility for a Certificate of Sponsorship before applying.

We begin screening CVs and interviewing candidates early in the campaign. Early applications are encouraged.

Closing date: 4th June 2025