Head of Marketing

Prime Brands Group; Shoreditch; On-site; GBP 90,000 - 120,000; Full time

Job summary

Prime Brands Group is seeking an experienced Head of Marketing to lead all marketing for its growing portfolio in the UK. You will define strategy across channels, build the team from the ground up, and drive growth across DTC and marketplaces.

You will own budgets, collaborate with e-commerce, Amazon, product and senior leadership, and report on ROI and opportunities. This is a hands-on, strategic role with scope to shape a marketing function from inception.

Qualifications

• 5+ years' experience in senior marketing role (Head of Marketing/Marketing Manager).
• Experience leading multi-channel strategy across paid media, CRM, SEO, social and e-commerce.
• Track record of building or scaling a marketing function and teams.

Responsibilities

• Define and own UK marketing strategy and annual plan across brands and channels.
• Build the marketing function from scratch: plan structure, hire, onboard and develop the team.
• Set KPIs and budgets, manage external agencies and partners, report ROI and growth.

Skills

Leadership

Strategic planning

Cross-channel marketing

Budget management

Data-driven marketing

Team building

Amazon & e-commerce

Tools

Klaviyo

Semrush

Google Ads

Meta

Job description

Required:

5+ years' experience as a Head of Marketing, Marketing Manager or similar senior marketing role, ideally in an e-commerce or consumer products business selling physical goods.

Who Are We?

We are an established e-commerce retailer with a wide portfolio of brands across consumer appliances, luggage and footwear categories. We sell direct to consumers through online marketplaces such as Amazon, through our own retail websites, and through well-established retailers such as Next, Argos and Debenhams.

We're now looking for an experienced Head of Marketing to lead all marketing across the business. This is a rare opportunity to build a marketing function from the ground up: you'll set the strategy, build and lead the team, and own the results across every channel, with the goal of growing brand presence and delivering sustainable commercial growth across the portfolio.

What You Will Be Doing:

• Define and own the UK marketing strategy and annual marketing plan across all brands and channels.
• Build the marketing function from scratch: plan the team structure, hire, onboard and develop a high-performing team as the business grows.
• Set clear KPIs, targets and ways of working for the team, and create a culture of testing, learning and accountability.
• Own and allocate the total marketing budget, making sure spend is aimed at the highest-return channels.
• Select and manage external agencies, freelancers and partners where needed.
• Work closely with the senior leadership, e-commerce, Amazon and product teams to align marketing with commercial goals, product launches and promotions.
• Report on marketing performance, ROI and growth opportunities to the Managing Director and senior leadership.

Paid Media

• Lead strategy and performance across Google Ads, Meta and other paid channels.
• Set budgets, targets and testing plans, and make sure campaigns hit efficiency and growth goals (ROAS, CPA, new customer acquisition).
• Oversee creative development and testing for paid advertising, working with creators and internal teams.

CRM & Email Marketing

• Own the CRM and email strategy through Klaviyo, including campaigns, segmentation and automated customer journeys.
• Build and optimise lifecycle flows from acquisition through to retention and post-purchase engagement.
• Drive improvements in engagement, repeat purchase and customer lifetime value.

SEO & Organic Growth

• Lead the SEO strategy across our websites, using tools such as Semrush to identify keyword, content and technical opportunities.
• Oversee the optimisation of website and product content and the creation of SEO-focused content.
• Stay ahead of emerging trends such as AI search visibility and changing search behaviour.

Social Media & Content

• Own the social media strategy and content calendar across our brands.
• Oversee the creation of engaging content, including video, graphics and copy, and manage community engagement.
• Use performance data to continually improve content and channel strategy.

Influencer, Creator & Affiliate Marketing

• Build and scale influencer, creator and affiliate programmes that drive brand exposure, sales and reusable content.
• Oversee outreach, negotiations, briefs, budgets and campaign delivery.
• Measure performance and use the results to shape future partnerships.

PR & Partnerships

• Develop PR, media, product review and partnership opportunities that increase brand awareness, credibility and demand.
• Lead product launches, seasonal activity and promotional campaigns across all relevant channels.
• Build relationships with agencies, creators, media contacts and commercial partners.

Acquisition, Amazon & Growth

• Drive high-intent traffic and sales across both our DTC websites and Amazon through paid media, creators, affiliates, PR and search.
• Work with the e-commerce and Amazon teams to align marketing with product positioning, promotions and customer journeys.
• Use performance data and attribution to increase customer numbers, revenue and return on marketing investment.
• Build a clear reporting framework across all marketing channels and report against agreed KPIs.
• Turn data into clear recommendations and actions for the business.
• Continuously test, optimise and refine activity to improve commercial performance.

About You

• You have 5+ years' experience as a Head of Marketing, Marketing Manager or similar, ideally in e-commerce or consumer products selling physical goods.
• You have a proven track record of building or scaling a marketing team, and you enjoy hiring, developing and leading people.
• You have broad, hands-on experience across paid media, CRM, SEO, social, influencer, affiliate, PR and e-commerce, and you understand how these channels work together throughout the customer journey.
• You're strategic but practical: you can set the vision and still roll up your sleeves to deliver it, especially while the team is being built.
• You've owned marketing budgets and can show how your work has driven measurable commercial results.
• You're analytical and comfortable with data, attribution and performance reporting, and you make decisions based on what the numbers tell you.
• You're creative, with a strong eye for content, copy and brand presentation.
• You're organised and able to manage multiple brands, projects and priorities at once.
• You're curious and keep up with changes in digital marketing, social platforms, e-commerce, AI and consumer behaviour.
• Most importantly, you're excited by the chance to build something from the ground up and make a real impact on a growing business.