Head of Marketing

Allen & Heath; Penryn; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Performance bonus

Pension contributions

Life assurance

Flexible working arrangements

Professional development

Job summary

Allen & Heath is seeking an experienced Head of Marketing to lead the global marketing function from our Cornwall HQ. You will shape the brand, drive demand, oversee digital, content, events and channel marketing, and align with product launches to accelerate growth worldwide.

The role reports to the Managing Director and requires strategic thinking with hands-on leadership, delivering high-quality leads and strengthening partner relationships across international distributors and dealers.

Qualifications

• Degree qualified in Marketing, Business, Communications or a related discipline, or equivalent professional experience.
• Significant experience leading marketing within technology, professional audio, electronics, manufacturing or B2B.
• Strong multi-channel, international marketing background.

Responsibilities

• Lead the global marketing strategy aligned with business objectives and priorities.
• Direct a multidisciplinary team across digital, content, communications, events and channel marketing.
• Drive demand generation, lead quality and pipeline contribution through integrated campaigns.
• Plan global product launches and go-to-market activities across regions.
• Partner with Sales and regional teams to maximise sell-in and sell-through.

Skills

Leadership

Digital marketing

CRM systems

Marketing automation

Product launches

Go-to-market

Channel marketing

Events management

Education

Degree in Marketing or related

Tools

Salesforce

HubSpot

Marketing automation tools

Job description

LOCATION: This is an office-based role at our headquarters outside Falmouth in Cornwall.

For over 55 years, Allen & Heath has been shaping the future of professional audio. From our state-of-the-art HQ in Cornwall, UK, we design and manufacture industry-leading audio technology that powers everything from global concert tours and festivals to theatres, houses of worship, broadcast facilities, studios and commercial installations around the world.

Our technology has been trusted by artists and productions ranging from Pink Floyd, Genesis and The Who through to modern global touring acts such as Billie Eilish, Lewis Capaldi and Bring Me the Horizon.

At Allen & Heath, great products deserve great marketing. Our Marketing team brings our brand, products and stories to life for customers around the world, from touring professionals and musicians to venues, installers, broadcasters and creators.

Working closely with Product Management, Sales and our R&D teams, marketing shapes how Allen & Heath connects with its audiences across digital, content, campaigns, product launches, events and global channels.

We encourage bold ideas, creative thinking and real ownership, giving our people the opportunity to influence how one of professional audio’s most recognised brands is seen, heard and experienced worldwide.

JOB SUMMARY

Allen & Heath is seeking an experienced Head of Marketing to lead the global marketing function, driving brand growth, commercial performance, channel engagement, and market demand across our international distributor and dealer network.

Reporting to the Managing Director this role is responsible for defining and executing the global marketing strategy while leading a multidisciplinary team covering digital marketing, content, communications, events, channel marketing, and product launch activities.

The successful candidate will combine strategic thinking with hands‑on leadership, ensuring that marketing initiatives directly support business growth, strengthen partner relationships, generate high-quality leads, and elevate the Allen & Heath brand worldwide.

KEY DUTIES

• Develop and execute the global marketing strategy in line with business objectives and commercial priorities.
• Lead, coach and develop a high-performing marketing team across digital marketing, content, communications, events and creative functions.
• Act as a key member of the leadership team, contributing to commercial planning and strategic business decisions.
• Develop and lead global channel marketing strategies across Allen & Heath's distributor and dealer network.
• Design and deliver co-marketing programmes that generate demand, increase market visibility and support local sales performance.
• Equip distributors and dealers with high-quality marketing assets, campaign toolkits, product materials, sales enablement resources and training content.
• Collaborate closely with Sales Management and regional stakeholders to ensure marketing activity supports both sell-in and sell-through objectives.

Brand, Communications & Public Relations

• Ensure consistent application of brand standards across distributor, dealer and partner-generated activity.
• Lead global public relations activity, managing relationships with key industry publications, media outlets, editorial platforms and influencers.
• Oversee the creation of engaging marketing content across digital, print, video and social channels.

Digital Strategy, Demand Generation & Marketing Technology

• Define and lead the global digital marketing strategy across websites, search, social media, email marketing and paid media channels.
• Lead and mentor internal specialists responsible for SEO, SEM, paid advertising, social media, CRM and marketing automation.
• Own and optimise the marketing technology ecosystem, including CRM platforms, marketing automation systems and partner management tools.
• Define and monitor performance metrics including lead quality, conversion rates, customer acquisition costs, campaign ROI and pipeline contribution.

Product Marketing & Launch Management

• Partner closely with Product Management teams to develop go-to-market strategies for new products and solutions.
• Lead the planning and execution of global product launches across digital channels, partner networks and industry events.
• Ensure consistent messaging, positioning and value propositions are delivered across all regions and channels.
• Develop launch toolkits, campaigns and enablement materials that maximise market adoption and commercial success.

Events & Experiential Marketing

• Manage the company's participation in major industry exhibitions, trade shows and technology events worldwide.
• Oversee dealer events, customer demonstrations, training seminars, product showcases and partner conferences.
• Evaluate event effectiveness through clear performance metrics and post-event analysis.

QUALIFICATIONS

Degree qualified in Marketing, Business, Communications or a related discipline, or equivalent professional experience.

ATTRIBUTES

• Proven experience leading a marketing function within a technology, professional audio, electronics, manufacturing or B2B environment.
• Significant experience managing multi-channel marketing strategies across international markets.
• Strong background in channel marketing, distributor engagement and partner enablement programmes.
• Experience leading and developing high‑performing marketing teams.
• Demonstrated expertise in digital marketing, lead generation, CRM systems and marketing automation.
• Experience managing product launches and go‑to-market strategies.
• Strong commercial awareness with the ability to connect marketing activity to business performance.
• Excellent stakeholder management and communication skills.
• Experience working within the professional audio, AV, music technology or entertainment technology sectors.
• Knowledge of dealer and distributor-led sales models.
• Experience managing international events and trade shows.
• Familiarity with Salesforce, HubSpot or comparable CRM and marketing automation platforms.

BENEFITS & REWARDS

At Allen & Heath, we recognise that great people create great products.

In return for your expertise, we offer a competitive salary, company performance bonus, enhanced pension contributions, life assurance, increasing holiday entitlement, holiday purchase scheme, flexible working arrangements and ongoing professional development opportunities.

Our Culture

We combine creativity, innovation and collaboration to create products trusted throughout the world of professional audio.

You'll work alongside passionate engineers, product specialists, sales professionals and marketers who help bring world-class audio technology to customers across the globe. We value curiosity, teamwork and continuous improvement, and we're looking for someone who wants to contribute to that culture while helping our business continue to grow.