Head of Marketing

Lawrence Recruitment; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading BCorp food and drink company is seeking a commercially-minded Head of Marketing to drive growth across retail and OOH channels. This high-impact role involves developing brand strategies, managing budgets, and leading innovative marketing initiatives. The ideal candidate will have substantial FMCG experience and a passion for sustainability.

Benefits

25 Days Holiday + Bank Holiday

Bonus up to 10%

Hybrid Working 2-3x pw

Qualifications

• 6+ years’ experience in FMCG marketing, ideally in food & drink.
• Proven consumer brand growth success in scale-up or high-growth environments.
• Deep understanding of full-funnel marketing strategies.

Responsibilities

• Develop and execute brand strategy with consistent execution.
• Drive retailer engagement using data and customer insights.
• Manage marketing budget and deliver ROI-driven campaigns.

Skills

FMCG marketing

Brand strategy

Data-led decision making

Retail engagement

Job description

This range is provided by Lawrence Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

️Head of Marketing

up to £90,000

Our client is a profitable BCorp business disrupting a major £1.5bn food/drink category. Sustainability is paramount and production is all done in-house from within the UK. We’re now looking for a commercially-minded, creative, and strategic Head of Marketing to lead the brand and drive growth across both retail and out-of-home (OOH) channels. This is a high-impact, high-visibility role in a business on a mission to become the standout brand in their category.

Role & Responsibilities:

• Develop & Execute Brand Strategy: Take their rebrand assets, research, and creative to market with sharp execution and high consistency.
• Drive Retailer Engagement: Use consumer insight, data, and storytelling to support listings, promotions, and category expansion.
• Own the Marketing Plan: Define and manage annual and seasonal marketing activity across digital, shopper, OOH, and brand campaigns.
• Support Innovation Launches: Partner with Innovation to bring new SKUs (and potentially new categories) to life.
• Manage the Budget: Own the marketing budget to deliver ROI-driven campaigns that align with business goals.
• Category Leadership: Help position the future our category – sustainable, superior in taste and nutrition.

What’s on Offer?

• Bonus: up to 10%
• 25 Days Holiday + Bank Holiday
• Hybrid Working 2-3x pw

Do you have the following to apply?

• 6+ years’ experience in FMCG marketing (essential) ideally within the food & drink sector.
• Proven success leading consumer brand growth – ideally in a scale-up or high-growth challenger brand
• Deep understanding of full-funnel marketing (digital, shopper, brand, retail, OOH)
• Experience working closely with grocery retailers (e.g. Waitrose, Tesco, Ocado)
• Data and insight-led decision making

Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 7 working days, you have unfortunately not been shortlisted.

Lawrence Recruitment is acting as an employment agency on behalf of our client.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Food and Beverage Services, Food and Beverage Manufacturing, and Marketing Services

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