Head of Marketing

Caselton Clark; London; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A specialist recruitment agency is looking for a Head of Marketing in London. You will lead the marketing strategy for a portfolio of market-leading B2B exhibitions, focusing on audience growth and innovative campaigns. Ideal candidates have over 7 years in senior B2B marketing roles and expertise in managing budgets. The position offers a salary of £70,000 - £80,000 with a 20% bonus in a hybrid work environment.

Qualifications

• 7+ years’ senior management experience in B2B marketing, preferably in exhibitions.
• Proven ability to create and deliver effective marketing strategy that drives business growth.
• Experience in budget management with an analytical, data-driven approach.

Responsibilities

• Lead portfolio-wide marketing activity, including branding and campaign strategy.
• Plan and deliver visitor, delegate, and exhibitor campaigns on time and to budget.
• Monitor competitors, market trends, and customer insights to identify opportunities.

Skills

B2B marketing

Leadership

Campaign strategy

Data-driven decision making

Job description

Role:Head of Marketing
Salary:£70,000 - £80,000 plus 20% bonus
Location:London, Hybrid 4 days in the office

Company

A global organiser of market-leading B2B exhibitions with a legacy portfolio of high-profile events that are globally recognised and highly regarded in the industry. With exciting growth plans underway, this is a fantastic opportunity to join a business with a strong reputation, and a collaborative culture.

Role

We are seeking a Head of Marketing to lead the strategy and execution across an established portfolio. This role offers the chance to shape marketing strategy, drive audience growth, and bring creativity and data-driven thinking to campaigns.

The Head of Marketing will be hands-on, balancing leadership with execution, and will play a pivotal role in the continued success and expansion of the events.

Responsibilities

• Lead portfolio-wide marketing activity, including branding and campaign strategy

• Plan and deliver visitor, delegate, and exhibitor campaigns on time and to budget

• Create and track campaign plans, monitoring spend and reporting on effectiveness

• Manage supplier relationships (design, web, PR, media, data, registration, print)

• Drive international PR and media partnerships to strengthen event positioning

• Oversee social media and digital marketing to maximise reach and data capture

• Produce engaging advertising, sales collateral, and event marketing materials

• Build strong relationships with trade associations, industry bodies, and regulators

• Manage databases, list sourcing, and contra agreements with media partners

• Monitor competitors, market trends, and customer insights to identify opportunities

• Support event development, sponsorship, and branding initiatives

• Oversee online activities and drive innovation in marketing approaches

• Motivate and develop the marketing team, fostering creativity and continuous improvement

Requirements

• 7+ years’ senior management experience in B2B marketing, with a strong background in exhibitions

• Proven ability to create and deliver effective marketing strategy that drives business growth

• Experience in budget management, with an analytical, data-driven and structured approach to decision-making

Please send your CV to [e-mail] to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.