Head of Marketing

UCL AI Centre; London; Hybrid; GBP 67,000 - 76,000; Full time

Job summary

The UCL AI Centre is seeking an interim Head of Marketing to enhance its marketing strategy and performance. This role involves leading integrated marketing efforts, developing effective campaigns, and optimizing processes to elevate UCL’s brand narrative to prospective students. The successful candidate will play a vital role in a dynamic team, making significant contributions to UCL’s public profile and stakeholder engagement.

Benefits

27 days annual leave

Defined benefit pension scheme

Cycle to work scheme

On-site nursery

Discounted medical insurance

Qualifications

• Substantial experience in demand-based marketing and communications.
• Experience in integrated channel and performance marketing in complex environments.
• Proficiency in developing marketing campaigns for leading brands.

Responsibilities

• Develop marketing plans under the marketing framework with targeted country specific plans.
• Ensure process improvements across all marketing activity through a performance marketing approach.
• Lead an integrated team including CRM, social media, and publications teams.

Skills

Integrated channel marketing

Performance marketing

CRM campaigns

Social media marketing

Education

Chartered Institute of Marketing (CIM) qualification

Job description

Ref Number B23-00136 Professional Expertise External Engagement, Communications, Marketing and Events Department Vice-President (External Engagement) (B23) Location London Working Pattern Full time Salary £67,341-£75,192 Contract Type Fixed-term Working Type Hybrid Available for Secondment Yes Closing Date 22-Jun-2025

About Us

UCL is a radically different university. Founded in 1826 in the heart of London, we were the first university in England to welcome students of any religion and the first to welcome women to university education. Today UCL has over 40,000 students and 13,000 staff and is one of the world’s top 10 universities. The Vice-President External Engagement (VPEE) team delivers communications and marketing activity for UCL, working to ensure UCL’s public prominence, reputation and influence reflects the university’s excellence in knowledge creation, education, and innovation.

The department of the Vice President External Engagement coordinates UCL’s engagement with a range of audiences, raising the university’s profile and influence, and managing its reputation. It promotes the public value of UCL’s research and partnerships to the future of Britain and globally. It is a service-driven function made up of communications and marketing professionals who deliver sector-leading media relations, public affairs, institutional communications, brand and integrated marketing, student recruitment, and events.

About The Role

Reporting to the Director of Marketing and working in partnership with senior colleagues within the Vice President External Engagement (VPEE) portfolio team, Faculties and the Vice President Operations, Student Recruitment and Admission team, the interim Head of Marketing will develop plans under the marketing framework with targeted country specific plans for paid and brand campaigns, content and collateral, conversion, channel development and clearing, bringing a refreshed brand narrative to life for prospective students and their influencers.

They will ensure process improvements across all marketing activity through a performance marketing approach; developing UCL’s CRM system; an enhanced customer focused subject cluster approach and leading on the delivery of impactful social media marketing campaigns; leading the continued development and innovation of UCL’s Undergraduate and Postgraduate prospectuses.

They will lead an integrated team including the CRM team, the social media and paid media team and the publications team, interfacing with colleagues across UCL proactively and productively.

The first stage interviews will be held in early July 2025, with second stage interviews to be held mid July 2025.

This is a full-time fixed term post and is available to start from Mid July 2025 and is funded until mid of July 2026.

If you have any questions about the role or the applications process, please contact Passant Khalifa - Senior Recruiter at [e-mail]

About You

Chartered Institute of Marketing (CIM) qualified or substantial demonstrated experience in the theory and practical implementation of demand-based marketing and communications is essential.

The ideal candidate will be able to demonstrate experience in integrated channel and performance marketing at an agency or in a complex, stakeholder environment, demonstrate proficiency in developing and delivering marketing campaigns for leading brands and have substantial experience of delivering cross channel marketing and CRM campaigns including offline, digital, and social media.

What we offer

As well as the exciting opportunities this role presents, we also offer some great benefits some of which are below:

• 1 Days holiday (27 days annual leave 8 bank holiday and 6 closure days)
• Additional 5 days’ annual leave purchase scheme
• Defined benefit career average revalued earnings pension scheme (CARE)
• Cycle to work scheme and season ticket loan
• Immigration loan
• Relocation scheme for certain posts
• On-Site nursery
• On-site gym
• Enhanced maternity, paternity and adoption pay
• Employee assistance programme: Staff Support Service
• Discounted medical insurance
  
  

Visit https://www.ucl.ac.uk/work-at-ucl/rewards-and-benefits to find out more.

Our commitment to Equality, Diversity and Inclusion

As London’s Global University, we know diversity fosters creativity and innovation, and we want our community to represent the diversity of the world’s talent. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong.

We therefore particularly encourage applications from candidates who are likely to be underrepresented in UCL’s workforce.

These include people from Black, Asian and ethnic minority backgrounds; disabled people; LGBTQI+ people; and for our Grade 9 and 10 roles, women.

You can read more about our commitment to Equality, Diversity and Inclusion here : https://www.ucl.ac.uk/equality-diversity-inclusion/

Available documents

Attached documents are available under links. Clicking a document link will initialize its download.

• download: G9 JD - Head of Marketing May 2025.pdf