Head of Marketing

Michael Page; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading real estate business is seeking a Head of Marketing to manage and execute their marketing campaigns and communications. This role is pivotal in shaping the brand identity and supporting strategic growth, requiring a combination of strategic thinking and attention to detail. The successful candidate will drive marketing initiatives and cultivate relationships to enhance visibility and market position.

Qualifications

• Demonstrable understanding of digital marketing strategies.
• Familiarity with professional services challenges beneficial.
• Experience co-creating solutions with clients.

Responsibilities

• Lead on all aspects of marketing and communication for strategic growth.
• Develop and implement comprehensive marketing strategies.
• Oversee digital marketing efforts to enhance engagement and lead generation.

Skills

Attention to Detail

Strategic Thinking

Technology Proficiency

Change Management

Data-Driven Decision Making

Client-Centric Approach

Collaboration and Communication

Education

Experience in Professional Services

Experience in real estate/ property/construction sector

Job description

Join to apply for the Head of Marketing role at Michael Page

Join to apply for the Head of Marketing role at Michael Page

We are working with a real estate business who are looking to hire a Head of Marketing. This role will sit in a small business, managing the strategy and execution of their marketing campaigns, communications and pursuits activity. This role is based in London and is hybrid.

The client operate in the real estate industry with 20 years of expertise and credibility. They have an ambitious growth strategy and operate with a "start-up" mentality and are now looking to hire a Head of Marketing who can assist with these plans.

This role will report to the Managing Director of Strategic Growth.

Description

Key responsibilities of the Head of Marketing role:

To lead on all aspects of external and internal marketing and communication, as well as support the business across strategic growth, in particular:

• Marketing and Communications - Pivotal in shaping the firm's external and internal communication strategies, marketing efforts, overall brand positioning and lead generation to support the growth of the business.
• Strategic Growth - Support across our strategic targets (strategic pipeline, key/target clients, frameworks, sectors, initiatives, partners etc), coordinating capture planning, market intel, opportunities and governance requirements, including the development of Key Client Account Plans to create and maximise business
• Strategic Planning: Developing and implementing comprehensive marketing and internal/external communications strategies aligned with the company's business objectives.
• Brand Management: Developing and maintaining a strong, coherent brand identity that reflects the firm's values, areas of strategic focus, and market positioning, ensuring consistency across all marketing and communication channels.
• Market Insight: Understanding the competitive landscape, client needs, and industry trends and identifying opportunities which inform strategic marketing and communication plans to position the Vercity effectively in its target markets.
• Content Leadership and Management: Directing the creation and distribution of engaging, insightful and relevant content (such as thought leadership, case studies, and industry analyses) across various platforms to communicate and engage with both current and potential Engage with and motivate staff at all levels to create content and authentically promote the business.
• Digital Marketing: Overseeing our digital marketing strategies, including social media, SEO/SEM, email marketing, and website management, to enhance online presence, engagement and lead generation.
• Reputation Management: Managing the firm's reputation through proactive public relations and media engagement to maintain a positive public Preparing for, and leading on, our response to any public relations crisis or negative press in a way that minimises damage and maintains the organization's reputation.
• Networking and Relationships: Building and nurturing relationships with clients, industry influencers, media, and other key stakeholders to enhance the firm's visibility and market If events (such as "private round tables" and awards) play a role in marketing plans, then this role would be responsible for the overall management and coordination of them.
• Stakeholder Engagement: Engaging with internal and external stakeholders, including senior management, partners, and customers, to ensure alignment and support for marketing initiatives
• Marketing Collateral: Develop marketing collateral (brochures, capability statements, presentations, CVs etc) for the overall team and individual teams, refreshing annually / as required.

Profile

The successful candidate:

• Strategic Thinking and Vision: Demonstrable understanding of the digital marketing landscape, nuances of marketing a people- based/professional services type of business, staying abreast of emerging technologies, and industry trends and bringing them into a business context.
• Attention to Detail: Fundamental to the role if a high degree of attention to detail, bringing both pride and passion to their role.
• Technology Proficiency: Having a strong grasp of various digital technologies and platforms for Customer Relationship Management, social media, online marketing, SEO/PPC, gated content, etc. They do not need to be a technical expert in these areas but should understand how these technologies can be leveraged to drive business growth and value. · Experience in Professional Services: Familiarity with the challenges and opportunities within the professional services industry is beneficial.
• Change Management: Proven experience in implementing change and overcoming resistance with various management techniques to help the respective organisation navigate through the transition smoothly.
• Data-Driven Decision Making: Proven experience in using data to communicate issues, options and decisions.
• Client-Centric Approach: Client-facing experience of co-creating solutions, seeking/responding to feedback and meeting clients' expectations with the outcomes.
• Collaboration and Communication: Demonstrate effective cross- business communication and collaboration to align everyone towards common goals.
• Experience in the real estate / property and housing/ construction sector would be beneficial
  

Job Offer

Competitive

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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