Head of Marketing

Michael Page (UK); London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A real estate business is seeking a Head of Marketing to lead their marketing strategy and execution. The ideal candidate will have strong experience in digital marketing and a strategic mindset, particularly within the real estate sector. This role offers a hybrid working model and provides a competitive salary and benefits package.

Qualifications

• Strategic thinking and industry awareness in digital marketing.
• Experience in real estate, property, or construction sectors is advantageous.
• Familiarity with digital technologies and platforms relevant to marketing.

Responsibilities

• Lead all aspects of external and internal marketing.
• Develop and implement comprehensive marketing strategies.
• Manage digital marketing strategies, including SEO/SEM.

Skills

Strategic thinking

Digital marketing

High attention to detail

Client-centric approach

Collaboration

Change management

Job description

We are working with a real estate business that is looking to hire a Head of Marketing. This role will sit in a small business, managing the strategy and execution of their marketing campaigns, communications, and pursuits activity. The position is based in London and offers a hybrid working model.

Client Details

The client operates in the real estate industry with 20 years of expertise and credibility. They have an ambitious growth strategy and operate with a "start-up" mentality. They are now seeking a Head of Marketing to support these growth plans.

This role will report to the Managing Director of Strategic Growth.

Key Responsibilities

• Lead all aspects of external and internal marketing and communication, supporting strategic growth initiatives.
• Shape the firm's external and internal communication strategies, marketing efforts, brand positioning, and lead generation.
• Support strategic targets including pipeline development, key clients, frameworks, sectors, initiatives, and partnerships.
• Develop and implement comprehensive marketing and communication strategies aligned with business objectives.
• Maintain a strong, coherent brand identity across all channels.
• Understand industry trends and competitive landscape to inform marketing plans.
• Oversee content creation and distribution, fostering staff engagement in content development.
• Manage digital marketing strategies, including social media, SEO/SEM, email marketing, and website management.
• Manage the firm's reputation through PR and media engagement, including crisis response.
• Build relationships with clients, industry influencers, media, and stakeholders.
• Coordinate marketing events such as private round tables and awards.
• Engage with internal and external stakeholders to support marketing initiatives.
• Develop marketing collateral, updating regularly.

Profile

The ideal candidate will have:

• Strategic thinking and industry awareness, especially in digital marketing and professional services.
• High attention to detail and passion for quality.
• Familiarity with digital technologies and platforms relevant to marketing.
• Experience in change management and data-driven decision making.
• Client-centric approach with strong collaboration and communication skills.
• Experience in real estate, property, or construction sectors is advantageous.

Job Offer

Competitive salary and benefits package.