Head of Marketing

Ignite; Leeds; Hybrid; GBP 68,000 - 83,000; Full time

Benefits offered by this job

Competitive salary £75k+

Hybrid working policy (2/3 days in the

Fridays off in Aug and Dec

Job summary

Ignite is seeking its first Head of Marketing to own the execution of marketing for a fast-growing challenger brand with a small team. You will be very hands on and drive integrated campaigns across multiple channels with a visible impact from day one.

You will manage the marketing budget, collaborate with the Head of Sales on activations, and ensure a cohesive brand experience. Hybrid working 2–3 days in the office; salary £75k+ depending on experience.

Qualifications

• Proven experience as SBM or Head of Marketing for a challenger brand.
• Strong experience in Trade, Shopper and Brand Marketing.
• Experience with major Grocery retailers.
• Ability and willingness to be very hands on.

Responsibilities

• Own the delivery of integrated marketing campaigns across multiple channels.
• Create excitement around the brand through PR, partnerships, sampling, experiential activity and earned media.
• Analyse category data and insights to spot opportunities and inform marketing decisions.
• Work closely with the Head of Sales to deliver standout retail activations and shopper marketing that drive sales.
• Manage the marketing budget, making smart decisions to maximise impact and growth.
• Join the dots across every marketing channel to create a single cohesive brand experience.
• Manage and develop the team of 2.

Skills

SBM/Head of Marketing experience

Trade marketing

Shopper marketing

Brand marketing

Hands-on mindset

Grocery retailer experience

Job description

Ignite are delighted to be partnering with one the most exciting challenger brands who are on a journey to become a household brand that is a family favourite. They have a big focus on providing healthier choices to their consumers. This brand is genuinely really growing, having achieved some major grocery listings and taste awards, they are now looking for their first ever Head of Marketing to continue their growth.

What you'll get to do:

This is an opportunity to take ownership of marketing execution for a fast-growing challenger brand where your work will have a visible impact from day one. You will need to be comfortable being VERY hands on. You will have a small team (SBM and JBM) to develop. The ideal profile will be a super commercial marketeer who can complement the current creatively focused team.

In this role you'll:

• Own the delivery of integrated marketing campaigns that bring the brand to life across multiple channels.
• Create excitement around the brand through PR, partnerships, sampling, experiential activity and earned media, thinking very creatively about working with a small budget, whilst remaining disruptive.
• Analyse category data and insights to spot opportunities and make informed marketing decisions.
• Work closely with the Head of Sales to deliver standout retail activations, launches and shopper marketing that drive sales.
• Manage the marketing budget, making smart decisions that maximise impact and support continued growth.
• Join the dots across every marketing channel, creating one consistent brand experience rather than disconnected campaigns.
• Manage and develop the team of 2.

What skills do you need to have to be considered?

• Proven experience as either a SBM or Head of Marketing, ideally for a challenger brand
• Strong experience in Trade, Shopper and Brand Marketing
• Experience with major Grocery retailers
• An ability and willingness to be very hands on

In return for everything you can bring, the business can offer you:

• Competitive basic salary £75k+ dependent on experience
• Hybrid working policy (2/3 days a week in the office)
• Fridays off in Aug and Dec

People are at the heart of everything we do. We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.

We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing. It is possible that the position could be in the process of closing, so chalk it up to bad timing. But, have no fear! There will be more opportunities. Follow us at Ignite so you don’t miss them.