Head of Marketing

Wayve; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working policy

Inclusive interview process

Job summary

Wayve is seeking a Head of Marketing to define and lead the global marketing strategy for our AI Driver technology. You will translate company objectives into market positioning and integrated programs to build trust and drive adoption among automotive, technology, and mobility partners.

The role reports to the VP of Marketing Communications and will oversee product marketing, brand, digital, content, events and partner marketing. It is a hybrid role based in London.

Qualifications

• Senior marketing leadership in a complex trust-sensitive category such as autonomous technology, enterprise tech, AI, or fintech.
• Strong product-marketing and narrative-strategy capability with ability to translate technical products for partners and consumers.
• Experience building category and brand across integrated channels, often with constrained budgets.
• Proven track record in partner co-marketing with major global organisations while protecting standalone brand.
• Strong digital, website, content and integrated-campaign capabilities with meaningful measurement.
• Commercial mindset linking customer needs, routes to market and partnerships to growth.
• Hands-on scale-up leadership: set strategy, manage senior stakeholders, coach a team and drive execution in ambiguity.
• Sound judgement and executive communication; ability to make clear decisions.
• Collaborative leadership style with Communications and senior stakeholders.

Responsibilities

• Define marketing strategy across AI Driver, Robotaxi, automotive/OEM and safety audiences.
• Own product positioning and messaging for complex AI and autonomous-driving tech.
• Build trust via evidence-led content, customer stories and integrated campaigns.
• Establish and apply brand strategy consistently across campaigns and channels.
• Lead partner co-marketing with automakers and technology partners with clear narratives.
• Own digital marketing strategy, website and content engine; use data to improve reach and conversions.
• Plan conferences and experiential marketing aligned with company objectives.
• Coordinate with Communications; manage budgets and KPIs; report progress.
• Lead and develop the marketing team with clear priorities and ownership.

Skills

Senior leadership

Product marketing

Partner marketing

Digital marketing

Content strategy

Campaign measurement

Storytelling

Executive communication

Team leadership

Stakeholder management

Hybrid working

Job description

About us

Founded in 2017, Wayve is the leading developer of Embodied AI technology. Our advanced AI software and foundation models enable vehicles to perceive, understand, and navigate any complex environment, enhancing the usability and safety of automated driving systems.

Our vision is to create autonomy that propels the world forward. Our intelligent, mapless, and hardware-agnostic AI products are designed for automakers, accelerating the transition from assisted to automated driving.

In our fast-paced environment big problems ignite us—we embrace uncertainty, leaning into complex challenges to unlock groundbreaking solutions. We aim high and stay humble in our pursuit of excellence, constantly learning and evolving as we pave the way for a smarter, safer future.

At Wayve, your contributions matter. We value diversity, embrace new perspectives, and foster an inclusive work environment; we back each other to deliver impact.

Make Wayve the experience that defines your career!

The role

Wayve is looking for its first Head of Marketing to define and lead the global marketing strategy for our AI Driver technology. This person will turn our company and commercial objectives into a clear market position, compelling product narratives and integrated programs that build trust in our technology and support adoption by automotive, technology and mobility partners.

Reporting to the VP of Marketing Communications, the Head of Marketing will lead product marketing, brand strategy, partner co-marketing, digital marketing, the website, content, events and conferences. They will manage an initial team of approximately four spanning product marketing, digital, marketing operations, design and web, and work closely with the Head of Communications and leaders across Product, Commercial, Policy and Partnerships.

Key responsibilities:

• Define Wayve’s marketing strategy across AI Driver, Robotaxi, automotive/OEM and safety audiences, connecting business priorities to clear audiences, positioning, programs and measurable outcomes.
• Own product positioning and messaging, translating complex AI and autonomous-driving technology into differentiated, technically credible and commercially relevant narratives.
• Build trust in Wayve’s technology through evidence-led content, demonstrations, customer stories and integrated campaigns.
• Establish Wayve’s brand strategy and ensure it is applied consistently across campaigns, digital channels, experiences and partnerships.
• Lead partner co-marketing with automakers, mobility platforms and technology partners, creating shared narratives, launch plans and campaigns that advance both parties’ objectives without losing Wayve’s positioning.
• Own the digital marketing strategy, website and content engine, using data to improve reach, engagement and conversion.
• Set the strategy for conferences and experiential marketing, ensuring investment supports clear company and commercial objectives.
• Build integrated marketing plans with Communications while maintaining clear ownership: Marketing leads product, brand, digital, content, events and partner marketing; Communications leads corporate narrative, media relations, crisis communications and reputation management.
• Lead, coach and develop the marketing team, establishing clear priorities, ownership and decision rights while remaining accountable for delivery quality.
• Create transparent operating plans, budgets, KPIs and reporting that give leadership clear visibility into progress, risks and results.
• Work across Product, Commercial, Partnerships, Policy, Communications and regional teams to secure alignment and deliver cohesive programs.
• Remain hands-on, personally shaping positioning, challenging briefs and improving strategy in a fast-moving environment.

About you

In order to set you up for success as a Head of Marketing at Wayve, we’re looking for the following skills and experience.

This is a full-time role based in our office in London. At Wayve, we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home.

Essential

• Senior marketing leadership experience in a complex, trust-sensitive category such as autonomous technology, enterprise technology, AI, platform businesses or fintech.
• Strong product-marketing and narrative-strategy capability, with evidence of translating highly technical products for commercial partners and consumers.
• Demonstrated experience building a category and brand across integrated channels, ideally while operating with constrained budgets.
• A record of successful partner co-marketing with major global organizations while protecting a clear standalone brand position.
• Strong digital, website, content and integrated-campaign capability, supported by meaningful measurement.
• A commercially minded approach that connects customer needs, routes to market and partnerships to adoption and business growth.
• Hands-on scale-up leadership: able to set strategy, manage senior stakeholders, coach a small team and drive execution through ambiguity.
• Sound judgment, strong executive communication and the ability to make clear decisions and constructive recommendations.
• A collaborative, low-ego leadership style and the ability to work effectively alongside Communications and across senior technical and commercial stakeholders.

Desirable

• Experience in autonomous vehicles, mobility, automotive technology or another platform or ingredient-brand business.
• Experience building a challenger brand against larger, better-funded competitors.
• Experience marketing across B2B, partner and consumer audiences internationally.
• Experience developing marketing organizations, operating models and teams during rapid growth.

At Wayve, we want the best of all worlds, so we operate a hybrid working policy that combines time together in our offices and workshops to fuel innovation, culture, relationships and learning, and time spent working from home.

We understand that everyone has a unique set of skills and experiences and that not everyone will meet all of the requirements listed above. If you’re passionate about self-driving cars and think you have what it takes to make a positive impact on the world,

We understand that everyone has a unique set of skills and experiences and that not everyone will meet all of the requirements listed above. If you’re passionate about self-driving cars and think you have what it takes to make a positive impact on the world,

Wayve is committed to creating an inclusive interview experience. If you require any accommodations or adjustments to participate fully in our interview process, please let us know.

Wayve is committed to creating an inclusive interview experience. If you require any accommodations or adjustments to participate fully in our interview process, please let us know.

At Wayve we’re committed to creating a diverse, fair and respectful culture that is inclusive of everyone based on their unique skills and perspectives, and regardless of sex, race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, veteran status, pregnancy or related condition (including breastfeeding) or any other basis as protected by applicable law.

For more information visit Careers at Wayve.

To learn more visit Values at Wayve

For US candidates only, please visit E-Verify Notice and Participation and Right to Work

DISCLAIMER: We will not ask about marriage or pregnancy, care responsibilities or disabilities in any of our job adverts or interviews. However, we do look to capture information about care responsibilities, and disabilities among other diversity information as part of an optional DEI Monitoring form to help us identify areas of improvement in our hiring process and ensure that the process is inclusive and non-discriminatory.