Head of Marketing

WeAreAspire; Greater London; Hybrid; GBP 108,000 - 132,000; Full time

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Job summary

We Are Aspire Ltd in London is seeking a senior marketing leader to own and scale the marketing function. You will evolve from a performance-led engine to a broader, brand-forward growth strategy, collaborating with founders and analytics teams.

The role emphasizes CAC/LTV optimization, CRM and lifecycle improvements, and expanding channels beyond paid media while maintaining strong commercial discipline.

Qualifications

• Experience scaling a UK-based, digital-first consumer business.
• Track record of building or significantly developing a growth engine.
• Experience managing a UK-focused marketing budget and measuring CAC, LTV and payback.
• Ability to broaden remit from performance to brand, CRM and customer experience.

Responsibilities

• Lead and grow the UK marketing function to move revenue from £10m to £20m+.
• Continue performance marketing while expanding brand and retention efforts.
• Own a significant UK marketing budget, focusing on CAC, LTV and payback.
• Develop and implement a broader marketing strategy including TV, OOH and partnerships.
• Build and lead a high-performing marketing team and collaborate with founders.

Skills

Growth marketing

Performance marketing

Brand strategy

CRM

Team leadership

Tools

Meta Ads

Google Ads

Job description

London | Hybrid - 1 day per week in the office

Up to £120,000 + benefits + shares

You've built the growth engine. Now take it further.

Head of Marketing

London | Hybrid - 1 day per week in the office

Up to £120,000 + benefits + shares

You've built the growth engine. Now take it further.

This is an opportunity for a senior growth or performance‑led marketing leader to take the next step in their career and own the wider marketing function of a rapidly growing UK consumer business.

The business is already generating £10m+ in revenue, has around 60,000 paying weekly subscribers and is on a path towards £20m+ and beyond.

Performance marketing has been a major driver of that growth. The acquisition engine is established, the numbers are working and the business has built significant traction with its customer base.

Now the challenge is different.

The business needs to evolve beyond performance marketing.

They are looking for someone who understands performance marketing at a deep level, but has also started to broaden their remit across brand, creative, CRM, retention, customer experience and the wider marketing strategy.

This could be someone who has progressed from Head of Growth, Head of Performance or a similar role into a broader marketing leadership position, and is now ready to take full ownership of the next stage.

The role

You’ll work directly with the founders and take ownership of the marketing function as the business moves into its next phase of growth.

The immediate priority is not to move away from performance marketing. It's to build on what already works while developing the other parts of the marketing engine that will support the next stage of scale.

You’ll be responsible for:

• Taking the business from £10m towards £20m+ in revenue
• Continuing to drive customer and subscriber acquisition through performance marketing
• Owning a significant UK-focused marketing budget
• Maintaining a strong focus on CAC, LTV, payback, conversion and retention
• Developing the marketing strategy beyond paid acquisition
• Building greater brand awareness and relevance with the target consumer
• Developing the creative proposition and ensuring the brand stands out as the business grows
• Expanding the marketing mix across channels including TV, OOH, influencers and partnerships
• Strengthening CRM, lifecycle and retention activity
• Working closely with CRO, analytics, creative and digital teams
• Understanding where performance marketing is reaching diminishing returns and identifying the next growth levers
• Building and leading the marketing team
• Working directly with the founders to shape the company's next stage of growth

The person

The strongest candidates are likely to have started their career or developed their expertise in growth and performance marketing before taking on a broader remit.

You might currently be a:

• Head of Growth
• Head of Performance
• Head of Acquisition
• Growth Director
• Performance Marketing Director
• Head of Marketing with a strong performance background

What’s important is what you’ve actually done, rather than your job title.

You’ll ideally have:

• Experience scaling a UK-based, digital-first consumer business
• A track record of personally building or significantly developing a growth engine
• Experience operating through a period of rapid business growth, ideally around 50-100% YoY
• Strong hands‑on understanding of performance marketing and customer acquisition
• Experience managing a significant UK-focused marketing budget
• Deep understanding of CAC, LTV, payback, conversion and retention
• Experience across Meta, Google and other paid acquisition channels
• Broadened your remit beyond performance into brand, creative, CRM, retention or customer experience
• Experience recognising when a performance‑led growth model needs to evolve
• A track record of introducing or developing new channels without losing commercial discipline
• Experience working closely with founders or senior leadership in a high‑growth consumer business
• The ability to combine detailed performance analysis with a broader view of the customer and brand
• Experience building and leading a team

What makes this opportunity different?

The client isn’t looking for someone to simply come in and run the existing performance machine.

They already have that.

They’re looking for the person who can take what is working and build the next layer around it.

Someone who understands why Meta is performing, knows what good CAC and LTV look like, understands the numbers inside out – but can also recognise that the next £10m of growth is going to require more than simply increasing paid media spend.

That means developing the brand, improving the customer proposition, strengthening retention, exploring new channels and creating a marketing function that can support the business at a much larger scale.

It’s a natural next step for someone who has been heavily focused on growth and performance and is ready to take ownership of the full marketing picture.

Desired Skills and Experience

• D2C / Consumer Brand Growth
• Scaling £10m+ businesses
• Subscriber & Customer Acquisition
• Growth & Performance Marketing
• Brand Strategy & Development
• Customer Lifecycle & Retention
• Paid Media - Meta & Google
• TV, OOH, Influencer & Partnerships
• CAC, LTV, Payback & Cohort Analysis
• Marketing Budget Ownership
• Commercial & Revenue Growth
• Team Leadership & Development
• Founder / C-Suite Stakeholder Management
• High-Growth / Scale-Up Environment
• Hands-on Marketing Leadership

Skills Summary

We Are Aspire Ltd are a Disability Confident Committed employer

Max Tullis-Turner

Senior Consultant | Aspire

Salary: Up to £120,000 + benefits + shares

Location: London

Working pattern: Hybrid - 1 day per week in the office

Right to work: Candidates must currently be based in the UK and have the right to live and work in the UK. Sponsorship is not available.