Head of Marketing

MAC Recruit Group Ltd; Glasgow; On-site; GBP 70,000 - 80,000; Full time

Job summary

MAC Recruit Group Ltd is excited to present a fantastic opportunity for a Head of Marketing in Glasgow. This senior role requires a strategic leader passionate about developing a comprehensive marketing strategy across direct-to-consumer and intermediary channels. With significant leadership responsibilities, including managing a team and ensuring regulatory compliance, this position is an excellent opportunity for growth within the financial services sector.

Qualifications

• Significant marketing experience in Financial Services.
• Proven track record in D2C and intermediary marketing.
• Strong team leadership skills.

Responsibilities

• Own the marketing strategy for both direct and intermediary channels.
• Lead and optimise multi-channel campaigns.
• Oversee content strategy and brand-aligned messaging.

Skills

Team leadership

Performance marketing

Stakeholder influence

Data-led decision making

Job description

MAC Recruit Group Ltd provided pay range

This range is provided by MAC Recruit Group Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from MAC Recruit Group Ltd

Recruiting the best Marketing and Commercial talent in the UK and Internationally Director at MRG - Marketing & Commercial Recruitment Specialist

MRG is really excited to be bringing this fantastic Head of Marketing opportunity to market in Glasgow. If you're a strategic leader, who loves the challenge of rolling your sleeves up and wants the chance to be instrumental in a growing financial services business, this is the role for you!

The Head of Marketing is a senior leadership role responsible for setting and delivering the strategic marketing direction across both direct-to-consumer and intermediary channels. By harnessing the brand vision and effectively positioning and promoting products, you will ensure all marketing activity is customer-focused, commercially effective, and compliant with regulatory and legal standards—ultimately driving measurable growth in engagement and sales.

About the Role

Reporting to the Chief Marketing Officer and part of the Management Group, this is a senior, strategic position with real influence. You’ll shape and lead a bold, integrated marketing strategy across both direct-to-consumer and intermediary channels. From performance marketing and content strategy to B2B enablement and brand positioning, your remit will be wide-ranging and high-impact.

You’ll lead a team of nine (three direct reports), manage significant budgets, and be accountable for delivering measurable growth in enquiries, web starts, and sales—all while ensuring marketing activity aligns with regulatory requirements, including the Consumer Duty.

What You’ll Do

• Own the marketing strategy for both direct and intermediary channels

• Lead and optimise multi-channel campaigns across PPC, paid social, SEO, direct mail, and more

• Create and deliver B2B tool kits and campaigns

• Champion data-led decision making and customer insight

• Oversee content strategy, product positioning, and brand-aligned messaging

• Collaborate closely with Product, Sales, Compliance, and Customer Experience teams

• Manage marketing performance reporting and budget accountability

• Build a culture of innovation, accountability, and continuous improvement

What We’re Looking For

• Significant marketing experience in Financial Services is essential

• Proven track record in both D2C and intermediary marketing environments

• Strong team leadership skills with a passion for developing talent

• Deep understanding of performance marketing and campaign optimisation

• Knowledge of regulatory marketing practices including Consumer Duty

• A commercial mindset, with strong stakeholder influence and communication skills

• A hands-on leader, who’s comfortable rolling up their sleeves to make things happen

The salary range for this role is £70k - £80k base, plus package and one day per week is required in the Glasgow office.

For full details, please get in touch with Jonathan on 07751 516 344 or [e-mail].

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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