Head Of Marketing

Beverley Holidays; Devon and Torbay; On-site; GBP 50,000 - 70,000; Full time

Job summary

Beverley Holidays is seeking a Head of Marketing to lead their marketing function and drive growth across various revenue streams. This role involves developing multi-channel strategies, managing a marketing team, and collaborating with senior leadership to enhance customer engagement and brand presence.

Benefits

Discounts on Beverley Holidays

Medicash Health Cash Plan

32 Days' annual leave

Recruitment referral scheme

Contributory Pension

Discount on food and beverage

Free Leisure Membership

Free onsite parking

Health and Wellbeing programme

Qualifications

• Minimum 3 years of senior-level marketing experience, ideally in hospitality.
• Strong digital marketing revenue experience essential.
• Proven track record in leading multi-channel marketing strategies.

Responsibilities

• Develop and deliver the annual marketing strategy across multiple channels.
• Drive lead generation and maximize ROI through targeted campaigns.
• Lead and develop a high-performing marketing team.

Skills

Digital Marketing

Leadership

Project Management

Communication

Creativity

Job description

Beverley Holidays is a dynamic and forward-thinking holiday park committed to delivering exceptional and unforgettable customer experiences. As a key part of our Senior Leadership Team, we are now seeking an innovative, strategic, and results-driven Head of Marketing to lead our marketing function and help drive growth across multiple revenue streams.

The Role:
The Head of Marketing is responsible for shaping and executing a multi-channel marketing strategy to drive revenue, occupancy, customer acquisition, and retention. This high-impact role involves leadership of the internal marketing team, management of external partners, and active collaboration with heads of Sales, Operations, Finance and IT, and to ensure collaborative and aligned strategies across the business.

Key Responsibilities:

• Develop and deliver the annual marketing strategy across digital, print, PR, email, social, and display channels
• Drive lead generation and maximise return on investment through innovative and targeted campaigns
• Oversee and guide all marketing activities for key revenue areas: holiday bookings, holiday home sales, and on-site operations
• Lead a data-driven approach to customer engagement, segmentation, and performance tracking
• Enhance the company's digital presence, including website development, app improvement, and automation tools
• Manage the brand identity, ensuring consistency across all touchpoints and communications
• Collaborate with external agencies, tourism bodies, and media partners to build strong partnerships and PR opportunities
• Lead, develop and motivate a high-performing marketing team
• Actively contribute to the Senior Leadership Team to shape overall business strategy and success

About You:

• Minimum 3 years of senior-level marketing experience, ideally within the hospitality or tourism sector
• Strong digital marketing revenue experience essential
• Proven track record in leading multi-channel marketing strategies across varied revenue streams
• Strong leadership skills and experience in managing and motivating a team
• Proficiency in e-commerce, digital marketing tools, automation, and analytics platforms
• Commercially minded with strong strategic and financial awareness
• Excellent communication, project management, and interpersonal skills
• A creative, proactive, and detail-oriented approach

Working Hours:

40 hours per week, with flexibility to work additional hours, including occasional weekends, bank holidays, and event coverage as needed.

This role is based on-site, with the potential to work up to one day a week from home.

Why Join Us?

Be part of a passionate leadership team driving real change and innovation

Enjoy a dynamic, collaborative, and fun working environment

Opportunity to shape the marketing direction of a leading tourism brand

Work on meaningful campaigns that directly influence growth and customer experience

Benefits

Discounts on Beverley Holidays

Medicash Health Cash Plan

32 Days' annual leave (including bank holidays)

Recruitment referral scheme

Contributory Pension

Discount on food and beverage

Discounted Team menu

Development Opportunities

Free Leisure Membership

Free onsite parking

Holiday Exchange Scheme

Health and Wellbeing programme

Application Deadline: 1st June 2025

Interview Date: w/c 9th June 2025

A full Job Description is available on request.

About Beverley Holidays

Join our award-winning holiday park situated on the stunning English Riviera. With over 65 years of experience, Beverley Holidays is renowned for its welcoming atmosphere and exceptional service. Our parks include Beverley Park, Beverley Bay, and Beverley View, offering a range of accommodations and holiday homes for sale.

At Beverley Holidays, we believe that the responsibility of giving holidaymakers the stay they deserve begins long before the car is parked and the bags are unpacked. From the moment they engage with us, we build connections with our customers that they won t get anywhere else. Our drive to innovate keeps the park fresh, continually exceeding customer expectations. We maintain high standards, push each other to be the best versions of ourselves, and always strive to make each stay better than the last.