Head Of Marketing

Zachary Daniels Recruitment; Brentwood; On-site; GBP 48,000 - 80,000; Full time

Job summary

Zachary Daniels Recruitment is partnering with a fast-growing UK fashion retailer to appoint a Head of Marketing. This strategic leadership role oversees brand, digital and customer marketing across channels, with responsibility for planning, budgeting and delivering high-impact campaigns.

The role focuses on driving growth through integrated campaigns, strong ROI and leadership of a high-performing marketing team to sustain the brand's momentum in a competitive market.

Qualifications

• Proven experience in a senior marketing leadership role within fashion.
• Strong experience across brand, digital and performance marketing.
• Demonstrated success in multi-channel campaigns.
• Experience leading and developing marketing teams.
• Strong commercial awareness with budgets and KPIs.
• Excellent stakeholder management and communication skills.

Responsibilities

• Develop and deliver the overall marketing strategy aligned with business objectives.
• Oversee all marketing channels: Paid Media, Social, Brand, CRM, Loyalty, Influencer Marketing, PR.
• Own the annual marketing calendar and campaign planning.
• Lead brand activations, events and experiential marketing.
• Drive influencer partnerships to enhance brand visibility.
• Set KPIs, monitor performance and optimize spend for ROI.

Skills

Leadership

Brand marketing

Digital marketing

Campaign management

Budgeting

Stakeholder mgmt

Job description

Head Of Marketing - Fashion Brand

Essex area

Salary - Upto £80k

Zachary Daniels are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion.

The Role

We are looking for an experienced and commercially minded Head of Marketing to lead the marketing function for a growing fashion brand. This is a strategic leadership role, responsible for developing and executing the overall marketing strategy while leading a high-performing team across brand, digital and customer marketing.

Key Responsibilities

• Develop and deliver the overall marketing strategy in line with business objectives.


• Oversee all marketing channels, including:


• Oversee all marketing channels, including:




• Paid Media


• Social Media


• Brand Marketing


• CRM


• Loyalty


• Influencer Marketing


• PR




• Own and manage the annual marketing calendar, ensuring all campaigns and launches are effectively planned and executed.


• Lead the planning and delivery of brand activations, events and experiential marketing initiatives.


• Drive influencer marketing strategy, building impactful partnerships that enhance brand visibility.


• Set clear KPIs across the marketing function, monitoring performance and identifying opportunities for continuous improvement.


• Own and manage the marketing budget, ensuring effective allocation of spend and strong return on investment.


• Collaborate closely with internal stakeholders to deliver integrated campaigns across all customer touchpoints.

About You

• Proven experience in a senior marketing leadership role within the fashion industry.


• Strong experience across brand, digital and performance marketing.


• Demonstrated success in managing multi-channel marketing campaigns.


• Experience leading and developing marketing teams.


• Strong commercial awareness with experience managing budgets and KPIs.


• Excellent stakeholder management and communication skills.


• Passion for fashion, brand building and delivering best-in-class customer experiences.

Why Apply

• Join a well-established, fast-growing fashion retailer with an ambitious vision for the future.


• Lead and shape the entire marketing strategy, with genuine autonomy to make an impact.


• Manage a talented in-house team spanning Paid Media, Social, CRM, PR and Influencer Marketing.


• Play a key role in driving brand growth across digital, retail and customer channels.


• Lead exciting brand activations, influencer partnerships and high-profile marketing campaigns.


• Own the annual marketing calendar, ensuring innovative and commercially successful campaign delivery.

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