Head of Marketing

Advanced; Birmingham; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading software provider in the UK seeks an experienced Marketing Manager to lead demand generation for the Legal sector. This role involves developing a comprehensive marketing strategy and managing marketing programs across multiple regions. The ideal candidate will possess deep industry knowledge, excellent communication skills, and proven experience in digital demand generation. This position offers numerous benefits, including development programs and performance bonuses, in a dynamic and growing company.

Benefits

26 days of annual leave

Employee Assistance Programme

Performance Bonus

Online Learning Platform

Pension Scheme

Income protection insurance

Volunteering time

Qualifications

• Experience leading demand generation activities in IT and software sectors.
• Ability to manage marketing programs within budget and schedule.
• Track record in achieving marketing performance goals.

Responsibilities

• Develop and own the global marketing plan for the Legal sector.
• Manage team members and ensure their professional growth.
• Accountable for lead generation and financial performance.

Skills

Creative thinking

Deep understanding of commercial challenges

Strong market knowledge

Excellent communication skills

Prior experience in digital demand generation

Management experience

Job description

Join OneAdvanced

An exciting opportunity for an experienced marketing manager to lead our Legal demand generation activities. Reporting into the Director of Demand Generation, you will be an active member of the operational board for the Legal market led by the market Managing Director. Leading the Legal demand generation team, you will have full accountability for owning and developing the global marketing plan across all channels to deliver an inbound strategy for the qualified sales leads, sales pipeline and ultimately revenue contribution.

What You Will Do

• Full accountability for the marketing plan for Legal market across UK, North America and EMEA.
• Manage marketing activities and demand generation programs.
• Responsible for ensuring programs run to time and budget.
• Line management responsibility for all team members, demonstrating full commitment to development and career progression.
• Responsible for the development, production and implementation of strategic field marketing programs that position Advanced and its products in high visibility with customers, partners, prospects and influencers.
• Responsible for the attainment of sales volume (leads) and financial goals (conversions), including profitability with targeted lead generation campaigns.
• Identifies, recommends and manages third party resources as required.
• Key Performance Indicators: Achievement of clearly stated objectives in terms of target number of MELs (Marketing Engaged Leads), MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and Marketing Orientated Sales bookings per quarter/annually.
• Wider contribution to the marketing function.

What You Will Have

• Creative thinking with the ability to act at pace, with a clear commitment to excellence
• Deep understanding of commercial and business challenges
• Strong market (Vertical / IT) knowledge and software industry experience
• Excellent communications skills with the ability to interface at all levels of management
• Prior experience in digital demand generation environment essential
• Willingness to learn and work in a growing marketing team, with adaptability
• Previous management experience

What We Do For You

Wellbeing focused – Our people are our greatest assets, and ensuring everyone feels their best self to come to work is integral

• Annual Leave – 26 days of annual leave, plus public holidays and the ability to buy additional days
• Employee Assistance Programme – Free advice, support, and confidential counselling available 24/7 through Care First

Personal Growth - Regardless of where you are at in your career, we’re committed to enabling your growth personally and professionally

• Development Programmes – From Future Managers to Leadership Training, our development programmes help you get where you need to go
• Performance Bonus – Our Group-wide bonus scheme enables you to reap the rewards of your success
• Online Learning Platform: SkillsHub! - Learning at your fingertips, anytime from anywhere. You can access our online library with relevant content for your career growth. We also offer a range of external training opportunities including apprenticeship.

Financial wellbeing - We understand as well as your mental wellbeing, your financial wellbeing is really important

• Pension Scheme – Our plan with Scottish Widows offers 5% matched contribution by the company
• Income protection insurance – Providing you with support and assistance when you need it most

Recognition – Highlighting and rewarding the great work our people do

• Performance & Talent – Our own technology platform that allows you to get real-time feedback, conversations and goals to help you become your best self

Making a Difference – we provide opportunities to help our people make a difference to the causes they care about

• MatchIt! – Fundraise for a cause close to your heart and OneAdvanced will match part of the funding
• Volunteering Time – Our volunteering leave scheme allows you to use your time to help those who need it
• Pennies from Heaven – donate the pennies from your pay check to help make a difference without lifting a finger

Who We Are

OneAdvanced is one of the UK's largest providers of business software and services serving 20,000+ global customers with an annual turnover of £330M+. We manage 1.5 million 111 calls per month, support over 2 million Further Education learners across the UK, handle over 10 million wills, and so much more. Our mission is power the world of work and, as you can see, our software underpins some of the UK's most critical sectors.

We invest in our brilliant people. They are at the heart of our success as we strive to be a diverse, inclusive and engaging place to work that not only powers the world of work, but empowers the growth, ambitions and talent of our people.

To learn more about working at OneAdvanced please click here