Head of Marketing

GDST (The Girls' Day School Trust); Bath; On-site; GBP 40,000 - 47,000; Full time

Job summary

A leading independent girls' school is seeking a Head of Marketing to implement its marketing and communications strategy. The role involves managing campaigns, stakeholder engagement, and event coordination to enhance student recruitment. This full-time position offers a competitive salary and numerous benefits, including professional development opportunities.

Benefits

Competitive salary with pay progression

Extensive professional development opportunities

Generous pension schemes

Free life assurance

Discounts on GDST school fees for employees' children

Interest-free loans for training, computers, and travel

Cycle to Work scheme

Free lunches during term time

Qualifications

• Experience in marketing and communications.
• Ability to manage teams and coordinate events.
• Strong understanding of online and offline marketing channels.

Responsibilities

• Develop and execute marketing campaigns for student recruitment.
• Manage online and offline communication channels.
• Coordinate event management for recruitment activities.

Skills

Marketing Strategy

Stakeholder Engagement

Event Management

Lead Generation

Content Development

Job description

Job Title: Head of Marketing

Employer: Royal High School Bath - GDST

Location: Bath, Somerset

Contract Type: Permanent

Hours: Full Time, 36 hours per week, year-round

Salary: Regional Grade 5, £40,605 - £46,250

Start Date: As Soon As Possible

Application Deadline: 9th June 2025, 11:59 AM

Job Purpose

To lead the implementation of the marketing and communications strategy, stakeholder engagement (including alumnae relations), event management, and to ensure effective lead generation and key messaging throughout the admissions process.

About the School

Royal High Bath is a leading independent girls' day and boarding school (ages 3-18), part of the GDST network, with approximately 550 students. The school offers both day and boarding options, with facilities on two sites in Bath, and includes a Sixth Form.

Responsibilities

1. Develop and execute marketing campaigns to promote student recruitment across Nursery, Prep, Senior, and Sixth Form levels.
2. Manage online and offline communication channels, including the school website and social media platforms.
3. Coordinate event management for recruitment and engagement activities, including some out-of-hours events.
4. Oversee content development and advertising schedules to generate leads and inquiries.
5. Line manage the Marketing and Alumnae Officer and the Marketing and Events Assistant.
6. Collaborate with the Director of Marketing and Communications on fundraising campaigns and outreach activities.
7. Support the development of PR and reporting related to fundraising efforts.

Benefits

• Competitive salary with pay progression
• Extensive professional development opportunities
• Generous pension schemes
• Free life assurance
• Discounts on GDST school fees for employees' children
• Interest-free loans for training, computers, and travel
• Cycle to Work scheme
• Free lunches during term time

Safeguarding Statement

Royal High School Bath and the GDST are committed to safeguarding and promoting the welfare of children. Applicants must be willing to undergo child protection screening, including checks with past employers and the Disclosure and Barring Service. We welcome applications from underrepresented groups.