Head of Marketing, Student Recruitment and External Relations

Medirest Signature; Bath; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading College in Bath seeks a Marketing and Student Recruitment Lead to develop innovative strategies that drive student growth while enhancing the College's reputation for quality education. This critical role emphasizes leadership in a rapidly evolving educational landscape and offers an exciting opportunity to shape student recruitment campaigns.

Qualifications

• Significant experience in a strategic marketing role in the education sector.
• In-depth understanding of engaging learners and potential students.
• Evidence of recent and relevant CPD.

Responsibilities

• Developing and leading the marketing and student recruitment strategy for the College.
• Accountable for KPIs in support of the Marketing Strategy.
• Leading and developing a high-performing marketing team.

Skills

Leadership

Analytical Skills

Communication

Relationship Building

Education

CIPR or CIM qualification or degree L6 or above

Job description

Permanent contract, 37 hours per week, 52 weeks per year


The main purpose of the post is to deliver student recruitment growth while building the College’s reputation as a provider of high-quality education. The post holder will promote corporate objectives and will take responsibility for developing and leading the implementation of a new marketing, student recruitment campaigns and external relations strategy for the College.

The person chosen to lead marketing and student recruitment at this crucial time in the College’s development will possess excellent leadership skills, be an excellent communicator and relationship builder and have strong analytical skills, together with an ability to inspire confidence from a wide range of internal and external stakeholders.

Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.

If you feel you can make a positive contribution, please complete the application form, making sure you detailing how your qualifications, skills and experience meet the requirements of the role.

The job posting can close as soon as sufficient applications have been received.

Key Responsibilities

Marketing, Student Recruitment and Communications

1. Developing and leading the marketing, student recruitment and communications strategy for the College, with an accompanying action plan.

2. Developing a suite of metrics and KPIs in support of the Marketing Strategy and, as a key component of the annual business plan, be accountable for performance against these KPIs.

3. Acting as a key adviser to the Head of Employer Engagement & Marketing, providing market research and data analysis to assist in decision making, including curriculum planning and business development.

4. Leading and developing a high-performing marketing team to act proactively in promoting the College and its services, managing out-sourced marketing activities as appropriate.

5. Strategically leading the end-to-end student recruitment process supported by the Student Services Manager.

6. Planning highly creative, innovative and targeted aspirational recruitment campaigns designed to achieve clearly defined growth targets in an increasingly competitive market.

Skills, Knowledge and Expertise

• Either a nationally recognised senior industry qualification, e.g. CIPR, CIM etc or a degree or equivalent qualification L6 or above
• Evidence of recent and relevant CPD
• Significant experience held in a strategic marketing role in a comparable sector
• In depth understanding of the education sector and the methods of engaging learners and potential learners