Head of Individual Giving

SCOTTISH SOCIETY FOR THE PREVENTION OF CRUELTY TO ANIMALS; Dunfermline; Remote; GBP 55,000; Full time

Job summary

An established animal welfare charity is seeking a Head of Individual Giving to lead and innovate their fundraising strategies. This pivotal role involves strategic leadership, overseeing donor acquisition and retention, and managing a dedicated team to maximize fundraising efforts. With a focus on digital fundraising and community engagement, you will drive initiatives that enhance donor loyalty and lifetime value. Join a passionate organization committed to making a difference in the lives of animals and the community. If you possess strong leadership skills and a proven track record in fundraising, this is your opportunity to create a lasting impact.

Qualifications

• Proven experience in leading fundraising teams and developing strategies.
• Strong background in managing donor retention and acquisition.

Responsibilities

• Lead the development of a multi-annual fundraising strategy.
• Inspire and manage a team to achieve fundraising goals.

Skills

Strategic Leadership

Fundraising Strategy Development

Data Management

Communication Skills

Team Motivation

Marketing Skills

Time Management

Digital Fundraising

Education

Experience in Fundraising

Leadership Experience

Tools

CRM Software

Digital Fundraising Platforms

Job description

We are currently looking for a Head of Individual Giving to join the team at the Scottish SPCA. This role will be remote working with regular travel to Scottish SPCA HQ in Dunfermline.

If this sounds like a role you would be interested in, please read on for more information.
• Hours – 35 hours per week
• Salary – £54,017 per annum
• Contract Type – Permanent

About the Scottish SPCA
As Scotland’s animal welfare charity, we have been on-hand to protect animals and prevent cruelty since 1839 – that’s over 185 years of creating a better world for all animals. We’ve grown to become a national charity which celebrates the strength of the human-animal bond and enriches the lives of animals and people. We are Scotland’s animal champions.

What does a Head of Individual Giving do?
Alongside the Director, provide vision, leadership, and effective strategy deployment across individual donor acquisition and retention, as well as digital fundraising activities. The role is responsible for leading and developing the Individual Giving Team to raise funds from private individuals, recruiting and developing donors through the coordinated stewardship of individual relationships over the lifetime of support. Lead on the brand, media, and creative strategies for all direct marketing campaigns to recruit and develop donors. Ensure the maximisation of donor loyalty and lifetime value, which are key drivers for the Society’s overall financial success. Work strategically and collaboratively with colleagues and stakeholders to support the development and implementation of our strategic and business planning process.

Overview of main duties and responsibilities

1. In partnership with the Director and the Head of Development, lead the development and implementation of a multi-annual fundraising strategy that underpins the Society’s strategic goals – embracing innovation, accelerating income growth across a diverse range of income streams and inspiring and embedding a culture of fundraising across the organisation.
2. Lead the development and implementation of in-year fundraising plans to deliver the fundraising strategy effectively, including a comprehensive range of fundraising activities, strict budget management, setting of and reporting against KPIs and milestones.
3. Lead and inspire a team of colleagues, supporters, and volunteers ensuring high colleague engagement and wellbeing, good practice in recruitment and selection, and promote individuals’ learning and development plans.
4. Work closely with colleagues in our frontline operations and the fundraising and marcomms team to engage communities, including online, and use these communities as the basis for recruiting new supporters and accelerating the growth of fundraising.
5. Develop effective approaches to measuring and evaluating the impact and progress of fundraising activities working to a robust set of KPIs.
6. Lead the development and implementation of the Society’s regular giving (membership and lottery) propositions.
7. Lead on the development and execution of the Society's regular and cash giving acquisition strategies to meet agreed departmental targets.
8. Lead on the development and execution of the Society's retention, conversion, and upgrade strategies to ensure donor LTV and sustainable income.
9. Oversee the data, insights, and CRM function, ensuring data collection is prioritised and all fundraising strategies are informed by data.
10. Lead on the Society’s digital fundraising function generating income through online challenges, crowdfunding, and a range of digital products.
11. Manage key agency relationships to deliver fundraising strategies.
12. Work with the department director to identify and develop key operational policies, processes, and procedures ensuring compliance and best practice in all areas of fundraising.
13. Inspire, motivate, and develop all members of the fundraising team to ensure they are fully equipped to accelerate growth.
14. As a member of the Society’s leadership group, demonstrate commitment to delivering excellence, and to driving and implementing continuous improvement practices.
15. Represent fundraising in Board committee meetings and Board meetings as required.
16. Inform the development and implementation of the strategic plans of the Society.

What makes a good Head of Individual Giving?
• Senior strategic and operational leadership of a fundraising team
• A strong demonstrable background in growing a large individual giving programme
• Demonstrable experience of delivering successful retention strategies
• Experience of managing a data/insights function
• Senior level experience of initiating, developing, and implementing successful fundraising strategies
• Budget development and management
• Excellent verbal and written communication skills, confidently able to engage, influence, and negotiate with a range of key stakeholders
• Strong leadership skills with the ability to motivate, inspire, and guide a team of colleagues and volunteers
• Strong marketing skills and knowledge
• Able to establish trust, credibility, and buy-in from a diverse range of stakeholders
• Innovative and creative – recognising opportunities and effectively making the case for internal buy-in and roll-out
• Excellent time management skills: ability to work to tight deadlines, prioritise own workload, and direct the work of others
• Digital skills: adept at using mobile and online giving technologies to support income generation and supporter experience.

The Scottish Society for Prevention of Cruelty to Animals is an Equal Opportunities Employer. We recognise that a diverse and inclusive workforce is essential to achieving our core mission.