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Head of Growth Marketing

JR United Kingdom

Southampton

Hybrid

GBP 75,000 - 120,000

Full time

3 days ago
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Job summary

A leading health and wellness brand, Humantra, seeks a Head of Growth Marketing to spearhead its expansion efforts. This pivotal role involves overseeing acquisition, retention strategies, and building high-performing teams within a fast-growing environment. Join now for a chance to shape the future of a brand poised for national recognition.

Benefits

Very competitive package
Hybrid work model, 2 days in office

Qualifications

  • Significant experience in growth or performance marketing at a senior level.
  • Proven track record in scaling paid media and growing subscription models.
  • Experience leading high-performing teams in fast-paced environments.

Responsibilities

  • Lead full-funnel paid performance across multiple platforms.
  • Own strategy and execution for subscription business growth.
  • Drive conversion through landing page testing and CRO strategies.

Skills

Analytical
Leadership
Collaboration
Communication

Tools

Google Ads
Meta
YouTube
TikTok

Job description

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The TalentPool Company is proud to announce our exclusive partnership with Humantra on what we believe is one of the most exciting digital marketing opportunities of 2025: Head of Growth Marketing.

Humantra is redefining the hydration and wellness category. Founded in 2021 by Charlie Wright in Dubai, the brand has already hit an $8figure revenue, with an extraordinary high growth trajectory since 2022. Now backed by JamJar Investments and Huda Beauty Investments (led by Huda and Mona Kattan), Humantra is preparing for a major retail breakthrough.

Their science-led hydration range — featuring their flagship single-serve electrolyte and vitamin sticks — is already a bestseller on Amazon and with key online partners, as well as D2C. And in June, Humantra will launch in 1,200 Boots stores nationwide, marking a major milestone in their omnichannel expansion!

Later this year, Humantra will open its new London HQ, bringing together best-in-class talent across Commercial, Marketing, and Innovation. With cult-like global demand already growing, this is a rare chance to join at a pivotal moment and shape the future of a brand destined for household recognition.

The Role: Head of Growth Marketing

We’re looking for a commercially astute, data-driven Growth omnichannel leader to take full ownership of Humantra’ s acquisition, retention, and subscription strategy. This is a defining career opportunity for someone ready to move fast, think boldly, and scale a high-performing team.

Key Responsibilities:

  • Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok Shop
  • Own strategy and execution for Humantra’ s fast-growing subscription business
  • Optimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition cost
  • Drive conversion through landing page testing and CRO strategy
  • Build effective CRM journeys (email & SMS) to deepen engagement and retention
  • Deliver robust, actionable performance reporting to inform commercial decisions
  • Collaborate with Brand to test creative, drive insights, and improve performance
  • Understand how digital performance influences retail and omnichannel success

What We're Looking For:

  • Significant experience in growth or performance marketing in a fast-paced consumer brand, at a senior strategic / director level
  • Proven track record scaling paid media and growing subscription models
  • Experience building and leading high-performing teams in high-growth environments
  • Deep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus)
  • Highly commercial, analytical, and results-oriented
  • A natural collaborator who thrives in cross-functional teams
  • Strong communicator with a bias for action and fast execution

The Offer:

  • Very competitive package
  • Hybrid model – 2 days per week in Humantra’ s new central London HQ (but flexible for those further afield).

Why apply?

This is more than a growth role, it’s your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail. If you're ready to help scale something extraordinary from the inside, please apply!

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