Head of Growth Marketing

JR United Kingdom; Newcastle upon Tyne; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

A leading brand in hydration and wellness seeks a Head of Growth Marketing to drive acquisition and retention strategies. This role offers a unique opportunity for a commercially astute leader to shape a fast-growing brand supported by world-class investors. Focused on scaling a high-performing team, this position involves leveraging data-driven metrics across various platforms.

Benefits

Very competitive package

Hybrid work model

Qualifications

• Significant experience in growth or performance marketing at a senior level.
• Proven track record in scaling paid media and subscription models.
• Experience leading high-performing teams in fast-paced environments.

Responsibilities

• Lead full-funnel paid performance across digital channels.
• Own the subscription strategy and enhance key growth metrics.
• Optimize conversion through testing and performance reporting.

Skills

Growth Marketing

Performance Marketing

Digital Media Strategy

Analytical Skills

Team Leadership

Tools

Meta

Google

TikTok

YouTube

Job description

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Head of Growth Marketing, newcastle-upon-tyne, tyne and wear

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Client:

Location:

newcastle-upon-tyne, tyne and wear, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

The TalentPool Company is proud to announce our exclusive partnership with Humantra on what we believe is one of the most exciting digital marketing opportunities of 2025: Head of Growth Marketing.

Humantra is redefining the hydration and wellness category. Founded in 2021 by Charlie Wright in Dubai, the brand has already hit an $8figure revenue, with an extraordinary high growth trajectory since 2022. Now backed by JamJar Investments and Huda Beauty Investments (led by Huda and Mona Kattan), Humantra is preparing for a major retail breakthrough.

Their science-led hydration range — featuring their flagship single-serve electrolyte and vitamin sticks — is already a bestseller on Amazon and with key online partners, as well as D2C. And in June, Humantra will launch in 1,200 Boots stores nationwide, marking a major milestone in their omnichannel expansion!

Later this year, Humantra will open its new London HQ, bringing together best-in-class talent across Commercial, Marketing, and Innovation. With cult-like global demand already growing, this is a rare chance to join at a pivotal moment and shape the future of a brand destined for household recognition.

The Role: Head of Growth Marketing

We’re looking for a commercially astute, data-driven Growth omnichannel leader to take full ownership of Humantra’ s acquisition, retention, and subscription strategy. This is a defining career opportunity for someone ready to move fast, think boldly, and scale a high-performing team.

Key Responsibilities:

• Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok Shop
• Own strategy and execution for Humantra’ s fast-growing subscription business
• Optimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition cost
• Drive conversion through landing page testing and CRO strategy
• Build effective CRM journeys (email & SMS) to deepen engagement and retention
• Deliver robust, actionable performance reporting to inform commercial decisions
• Collaborate with Brand to test creative, drive insights, and improve performance
• Understand how digital performance influences retail and omnichannel success

What We're Looking For:

• Significant experience in growth or performance marketing in a fast-paced consumer brand, at a senior strategic / director level
• Proven track record scaling paid media and growing subscription models
• Experience building and leading high-performing teams in high-growth environments
• Deep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus)
• Highly commercial, analytical, and results-oriented
• A natural collaborator who thrives in cross-functional teams
• Strong communicator with a bias for action and fast execution

The Offer:

• Very competitive package
• Hybrid model – 2 days per week in Humantra’ s new central London HQ (but flexible for those further afield).

Why apply?

This is more than a growth role, it’s your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail. If you're ready to help scale something extraordinary from the inside, please apply!