Head of Growth

Marro; London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Marro, a fresh player in the pet food market, is seeking a Head of Growth to spearhead its ambitious expansion plans. This pivotal role involves crafting and executing a growth strategy for a cat-centered brand, collaborating across teams, and enhancing customer engagement. The selected candidate will help shape a brand promising to transform and innovate pet care.

Benefits

Equity option package

25 days holiday plus bank holidays

Personal development budget

Employee discounts

Subsidised Private Medical Insurance

Cycle to work scheme

Team socials and company parties

Qualifications

• Strong experience in growth or marketing in DTC/subscription sectors.
• Proven track record in data-driven decision making and KPI ownership.
• Ability to foster collaboration across teams and build relationships.

Responsibilities

• Define and manage Marro's growth strategy across various channels.
• Drive customer acquisition through innovative marketing tactics.
• Oversee customer retention efforts, optimizing user experience.

Skills

Data-driven strategy

Customer acquisition

Retention marketing

Digital marketing

Conversion rate optimization

Education

Experience in DTC or subscription business

Job description

Join to apply for the Head of Growth role at Marro

Join to apply for the Head of Growth role at Marro

A bit about the opportunity:

Are you a hardworking, cat-centric individual ready to transform cats' lives with the power of tasty, Fresh food? Marro might just be the place for you. Our whole purrpose is to make the lives of our cats and their people happier, healthier, and that bit easier. We are guided by the joy of cats, sharing our expertise, making life easier for our community, and the importance of feeding cats something that's healthy and that they absolutely love.

We're an early-stage business – less than a year into trading – but we have big ambitions. As the sister brand to Butternut Box, we're proud to bring the same passion, quality and customer obsession to a new world of cat lovers. With a strong foundation and bold growth plans, this is a rare opportunity to shape the future of a brand at a truly exciting moment in its journey.

A bit about the role:

As Head of Growth, you'll play a critical role in shaping and delivering Marro's growth trajectory as we scale our feline-first business. Reporting directly to the Marro Managing Director, you'll build and execute a sustainable, data-driven growth strategy, working across multiple channels and collaborating closely with our Direct Sales, Brand, Digital Product and Operations teams.

This is a high-impact, hands-on role for someone ready to help lead a fast-paced, early-stage business with bold ambitions in the UK and beyond.

What you'll do:

Growth Strategy & Planning

• Define and own Marro's overarching growth strategy across acquisition, retention, and expansion channels.
• Set KPIs, prioritise key initiatives, and measure impact against commercial goals.
• Maintain a clear roadmap that balances short-term performance with long-term brand building.
• Leverage the knowledge, infrastructure and customer insights from Butternut Box to accelerate Marro's growth trajectory, identifying synergies and shared learnings.
  
  

Customer Acquisition

• Drive acquisition through digital and non-digital channels, working in partnership with our Brand Marketing and Direct Sales teams.
• Explore and test new customer acquisition tactics – from influencer collaborations and partnerships to grassroots activations and content-led strategies.
  
  

Retention & CRM

• Develop and oversee our customer retention and lifecycle marketing efforts including email, SMS and loyalty.
• Collaborate with the Customer Love and Operations teams to continuously improve customer experience, reduce churn and increase lifetime value.
  
  

Website & Conversion Optimisation

• Own the commercial performance of our website and work closely with our Product Engineering teams to align on strategies, priorities and experiments.
• Implement data-driven A/B testing, funnel analysis and CRO tactics to improve conversion rates.
  
  

Retail & International Expansion

• Scope, validate and help lead the execution of new growth channels including UK retail partnerships and international market entry.
• Build a deep understanding of target markets and work cross-functionally to adapt messaging, logistics and fulfilment accordingly.
  
  

Data, Insights & Reporting

• Develop robust performance reporting to track ROI across growth initiatives.
• Champion a test-and-learn culture, using insights to refine tactics and inform decisions.
  
  

Team & Culture

• Help build and lead a best-in-class Growth function as the business scales.
• Champion cross-functional collaboration with Brand, Digital Product, Customer and Creative teams.
• Support and coach others across the business on growth best practices.
  
  

A bit about you:

• You've led growth or marketing in a high-growth, DTC or subscription business (bonus points for food or pet-related brands).
• You're highly data-literate, commercially-minded and comfortable owning ambitious KPIs.
• You bring strong experience across CRM, acquisition, digital marketing, conversion rate optimisation and/or offline growth channels.
• You've collaborated with Product and Tech teams and understand how to balance growth priorities with long-term customer experience.
• You can build high-trust relationships quickly and work cross-functionally with creative, commercial and operational teams.
• You care deeply about brand, customers and impact — and want to do work that has meaning.
• You're a cat lover who understands the special bond between humans and their feline family members — and can build a brand that tugs at the heartstrings of our audience.
  
  

Logistics:

• This is a hybrid role, working 3 days per week from our White City (London) office – Mondays, Wednesdays, and Thursdays (non-negotiable).
• Applicants must have the right to work in the UK. We are unable to offer visa sponsorship for this role.
  
  

A bit about what we offer:

• Equity option package
• 25 days holiday (plus 8 bank holidays), 5 paws days, and an extra day for each year of service
• £500 personal learning & development budget
• Butternut Box / Marro employee discount
• Subsidised Private Medical Insurance with Vitality
• Cycle to work scheme
• Flexible working with hybrid remote working
• Team socials, plus company-wide summer and winter parties
  
  

️ A few things to note:

• There is no specific timeframe this role will be live for, but we normally experience a high volume of applications. So, if you are interested, we suggest applying as soon as possible.
• We aim to respond to all applicants personally and provide valuable feedback.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Pet Services

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