Head of Group Sales Operations

Village Hotels; Warrington; Hybrid; GBP 150,000 - 180,000; Full time

Benefits offered by this job

Leisure club membership

Hotel discount

Executive healthcare

Wagestream financial wellbeing

Electric Car salary sacrifice

Holiday purchase options

Job summary

Village Hotels seeks a strategic Head of Group Sales Operations to serve as the commercial architect for our central Group, Meetings, and Events functions. You will lead a ~60-person team across hospitality segments from the Warrington HQ, shaping go-to-market strategy and maximizing revenue yield.

The role requires executive leadership, deep revenue analytics, and a track record of transforming sales operations with CRM and venue-management platforms.

Qualifications

• Proven executive leadership experience.
• Strong ability to optimize revenue across multiple groups and segments.
• Deep experience in sales analytics and data-driven decision making.
• Ability to influence senior stakeholders and drive cross-functional alignment.

Responsibilities

• Define and execute the operational strategy for central sales functions.
• Oversee the technology stack (Salesforce, iVvy) and drive automation to boost productivity.
• Lead and develop a ~60-person commercial team with strong performance culture.
• Collaborate with regional leaders to align commercial goals and secure major deals.

Skills

Executive leadership

Revenue optimization

Sales analytics

Matrix management

Stakeholder alignment

Tools

Salesforce

iVvy

Job description

Location: Hybrid (3 days/week – Warrington HQ)

Reporting to: Group Director of Sales

Village Hotels is undergoing a period of significant commercial expansion. Across our 34 hybrid hotel destinations, we are redefining how hospitality drives revenue. We are seeking a strategic Head of Group Sales Operations, with a proven background in the Hospitality or Travel sectors, to act as the commercial architect for our central Group, Meetings, and Events functions.

This is a high-visibility leadership role responsible for driving revenue growth, optimizing our sales technology stack, and scaling a 60-person commercial organization. Reporting directly to the Group Director of Sales, you will have true autonomy to shape our go-to-market execution, streamline complex workflows, and build a world-class sales engine.

What We Are Looking For

• Mandatory Sector Experience: Proven executive leadership experience running large-scale sales operations or commercial teams specifically within Hospitality or Travel (multi-site environment experience preferred).
• Commercial & Analytical Rigor: Deep expertise in revenue optimization, sales analytics, and building performance dashboards that inform executive decision-making.
• Tech-Savvy Operations Leader: High proficiency in enterprise CRM ecosystems (Salesforce preferred) and venue management platforms, with a track record of driving operational efficiency through automation.
• Strategic Influence: Exceptional communication and matrix-management skills, capable of influencing senior stakeholders and driving cross-departmental alignment.

Your Core Mandate

• Commercial Strategy & Revenue Architecture: Define and execute the operational strategy for our central sales functions. Translate group revenue targets into actionable, data-driven sales strategies that maximize yield across Groups, Meetings, and Sports segments.
• Technology & Process Transformation: Serve as the strategic product owner of our commercial technology stack (Salesforce, iVvy). Drive system enhancements, eliminate workflow friction, and implement automation to maximize team productivity and conversion.
• Executive Leadership & Talent Elevation: Lead, coach, and develop a team of ~60 commercial professionals (including 5 direct managers). Cultivate a high-accountability, high-performing sales culture centered on commercial curiosity and execution.
• Matrix Influence & Stakeholder Alignment: Partner closely with Regional General Managers, National Sales, and Executive Leadership to align commercial goals, optimize cross-functional operations, and secure high-value commercial deals.

What We Offer

• Highly competitive executive salary & comprehensive leadership benefits package
• Hybrid working model (Warrington Head Office)
• Complimentary full leisure club membership for you and a friend
• 50% discount across all Village Hotel properties, food, and beverage
• Executive healthcare, Electric Car Salary Sacrifice scheme, Holiday Purchase options, and financial wellbeing support via Wagestream