Head of Global Brand Marketing

V&C; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company based in London is seeking a Head of Global Brand Marketing to spearhead its marketing strategy and drive growth. The successful candidate will develop innovative marketing initiatives, oversee the execution of a cohesive brand strategy across all platforms, and manage a talented team to achieve business goals. The role requires deep expertise in digital marketing and PR, exceptional leadership capabilities, and a proven track record of success in the consumer goods sector.

Qualifications

• Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand.
• Strong understanding of global market dynamics and experience scaling brands internationally.
• Exceptional leadership skills with a track record of developing high-performing teams.

Responsibilities

• Develop and implement a global marketing strategy aligned with business goals.
• Oversee data-driven performance marketing strategies for effective customer engagement.
• Lead and develop a high-performing marketing team focusing on creativity and innovation.

Skills

Digital Marketing

E-commerce Growth

Brand Marketing

PR

Team Leadership

Stakeholder Management

Creative Thinking

Market Analysis

Education

Bachelor's degree in Marketing or related field

Job description

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CEO V&C Associates | CEO and Founder O50C.com

V&C Associates are executive search organisation working with Global Brands and we are working with a known brand, with a young audience, who have a growing presence across the UK and Internationally and are recruiting a Head of Global Brand Marketing to drive the brand through its next growth development.

Key Responsibilities Strategic Leadership & Brand Growth engagement.

• Develop and implement a global marketing strategy that aligns with the business goals, revenue targets, and brand positioning
• Oversee all aspects of marketing across on a global scale, ensuring cohesion in brand messaging and market expansion strategies.
• Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making.
• Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans.
• Ensure a unified brand experience across all touchpoints.

Digital & Performance Marketing

• Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention.
• Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.

PR, Events & Partnerships

• Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility.
• Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement.
• Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility.
• Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.

Creative, Brand Direction and Influence

• Define and refine the brands identity, tone of voice, and visual storytelling, ensuring alignment across all channels.
• Create and Oversee Influence collaborations
• Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms.
• Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.

Data-Driven Decision Making

• Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies.
• Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly.
• Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.

Leadership & Team Development

• Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
• Oversee the growth and structuring of the marketing teams to support business objectives.
• Provide mentorship and career development opportunities to team members, ensuring long-term success.
• Lead a culture of excellence, collaboration, and results-driven execution.

Skills and Requirements:

• Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand.
• Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
• Exceptional leadership skills with a track record of developing high-performing teams.
• Excellent communication, presentation, and stakeholder management skills.
• Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
• Strong understanding of global market dynamics, with experience scaling brands internationally.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion

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