Strategic Brand Marketing Lead Global

Astellas; Addlestone; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A global leader in innovative medicine, Astellas seeks a Strategic Brand Marketing Global Marketing Lead based in Addlestone, UK. This role focuses on developing marketing strategies that enhance patient access and involves significant collaboration across multiple teams and stakeholders. The ideal candidate will possess extensive experience within the pharma sector, strong organizational skills, and a commitment to compliance and ethics.

Benefits

Opportunity for continuous development

Diverse international work environment

Qualifications

• Experience in Pharma sector with strong customer focus.
• Proven experience in leading planning process.
• Strong knowledge of sales and marketing.

Responsibilities

• Ensure marketing function adopts a culture of ethics and compliance.
• Co-lead the co-creation of the Integrated Global Brand Plan.
• Drive implementation of marketing innovations with affiliates.

Skills

Customer focus

Organisational skills

Collaboration skills

Compliance expertise

Education

Bachelor’s degree or equivalent professional qualification

Job description

At Astellas we are making treatments that matter to people.

We are tackling the toughest health challenges putting the patient at the heart of every move we make.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We have developed ground-breaking, innovative medicines in immunology, oncology and urology. Our medicines are extending and saving the lives of cancer patients, making transplantation possible and improving the quality of life for those living with conditions where needs are often overlooked.

We take a patient-focused approach, that allows us to convert brilliant early science into treatments and solutions that directly improve and save patients’ lives.

From lab to clinic to patient, we focus on the most promising science, empower the best talent to pursue it, and develop life-changing solutions alongside the best partners.

The Opportunity:

As the Strategic Brand Marketing Global Marketing Lead, you will be a key contributor to developing global marketing strategies and tactics. In this role, you will be responsible of the annual and ad hoc planning activities, including the Integrated Global Brand Plan, Annual Planning, and the Integrated Evidence Generation Plan, among others. Additionally, the Strategy and Planning Lead will drive commercial innovation to identify novel opportunities for maximizing patient access in both reimbursed and non-reimbursed markets.

Hybrid Working:

At Astellas, we recognise that our employees enjoy having a balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.

You will be part of an inclusive team that works to develop innovative therapies for patients.

Key Responsibilities:

• Ensure Marketing Function strictly adopt a culture of ethics and compliance, leading by example and appropriately challenging non-compliance.
• Co-lead the co-creation of the Integrated Global Brand Plan and the rolling 3-year brand strategy with affiliates and cross-functional experts.
• Act as a key brand expert, driving implementation of marketing innovations with affiliates, ensuring adherence to the operational brand plan and global brand strategy, maximising market share and revenue growth across the region, using the wide and full range of channels needed.
• Manage the relationship with Key regional experts to develop insights and services through effective engagement with key stakeholders in close collaboration with medical.
• Partner with the Omni-Channel Strategy team to build and deploy an effective digital engagement strategy for the brand that is fit-for-purpose across all affiliates.
• Extensive Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
• Strong knowledge of Strong sales and marketing in an affiliate.
• Track-record of leading planning process with excellent organisational and collaboration skills.
• Proven compliance expertise; to understand and comply with industry laws and relevant regulations.
• Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals.

Education:

• Bachelor’s degree or equivalent professional qualification and/or proven expertise.

Additional Information:

• This is a full-time permanent role.
• This position is located in the UK office (Addlestone).
• This position follows our hybrid working model. The role requires a blend of home and minimum 2 days per month in our UK office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.

What We Offer:

• A challenging and diversified job in an international setting.
• Opportunity and support for continuous development.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.