Head of Finance - Central Marketing & Brand Alignment

Flutter UK & Ireland; London; Hybrid; GBP 180,000 - 200,000; Full time

Job summary

A leading entertainment provider in the UK seeks a proactive Head of Finance to take charge of the financial aspects of marketing strategies. In this pivotal role, you will guide investment decisions, support brand performance evaluations, and foster cross-team collaboration, ensuring financial excellence in all initiatives. This position offers a flexible working environment and significant opportunities for personal and professional growth.

Benefits

£1,000 learning fund

Uncapped leave

Twice-yearly bonus (partially guaranteed)

Pension contribution scheme

Private healthcare

Flexible work options (home or office)

Access to thousands of Udemy courses

Sharesave Scheme participation

16 hours of paid volunteering annually

Qualifications

• Experience in leading finance teams and strategic planning.
• Ability to present financial data clearly to senior leadership.
• Expertise in marketing investment strategies.

Responsibilities

• Drive financial accountability for marketing investments.
• Develop frameworks for financial evaluation across brands.
• Lead financial performance insights and reporting.

Skills

Financial Analysis

Strategic Decision Making

Data Interpretation

Leadership

Commercial Judgment

Education

Bachelor's degree in Finance or related field

Professional finance certification (e.g., CFA, CPA)

Job description

Head of Finance - Central Marketing & Brand Alignment

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Head of Finance - Central Marketing & Brand Alignment

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We’re seeking an experienced and commercially minded Head of Finance to partner closely with the Marketing Services team. This is a strategic role responsible for driving financial ways of working, alignment, and performance insight across our UK & Ireland (UKI) portfolio of brands.

As a key leader within the UKI Finance function, you’ll challenge and support the business in making smart, data-led marketing investment decisions, while leading efforts to standardise marketing return on investment and financial evaluation across all brands. Reporting directly to the UKI Commercial Finance Director, you’ll also play a significant role in driving cross-functional collaboration and identifying and implementing best-in-class commercial finance processes.

What You’ll Do

• Be a core member of the Marketing Services Leadership Team, providing financial leadership that drives accountability and rigour in marketing investment decisions.
• Further develop and implement a consistent framework for marketing return on investment measurement and spend allocation across all UKI brands—becoming the go-to expert on total UKI marketing investment.
• Shape and advise on marketing investment strategy in partnership with the CFO and CCO, making strategic recommendations on spend optimisation and prioritisation.
• Lead the consolidation and insight of brand-level financial performance in key forums such as Monthly Business Reviews, Quarterly Forecasts, and the Long-Term Planning process.
• Establish and implement leading practices across the Commercial Finance function—such as revenue forecasting and performance reporting—ensuring consistency and excellence.
• Lead and develop a high-performing team (2 direct reports), while providing broader financial leadership across the division.
• Work closely with Business Intelligence, other finance teams, and the Flutter Group to ensure aligned strategic priorities, improved reporting, and strong cross-functional collaboration.
  
  

How You’ll Do It

• Act as a reliable strategic ally for senior leadership—curious, commercially savvy, and dedicated to delivering.
• Bring strong financial and analytical skills, with the ability to distill complex data into actionable insight.
• Apply excellent commercial judgment and storytelling ability to articulate financial performance and influence decision-making.
• Navigate and influence within a matrixed, cross-functional environment, managing a broad range of senior partners with credibility and clarity.
• Foster a culture of excellence, agility, and development, cultivating talent and building team capabilities for the future.
  
  

About Flutter UK & Ireland

Extraordinary starts here.

Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.

With the likes of Paddy Power, Betfair, PokerStars and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.

At Flutter UK & Ireland, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.

What We’ll Offer You

• £1,000 learning fund
• Uncapped leave
• Twice-yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Flexible ways of working – home or office, it’s your choice!
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year
  
  

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Finance and Sales

• Industries

  Entertainment Providers

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