Head of Ecommerce & Performance Marketing

Artisan People Group; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Join a leading company in the luxury beauty sector as the Head of Ecommerce & Performance Marketing. In this pivotal role, you will drive a multi-channel digital strategy, elevate user experience, and lead a talented team to enhance revenue and profitability. We seek an experienced candidate with a proven track record in ecommerce leadership and a passion for delivering outstanding digital marketing solutions.

Qualifications

• Solid experience in ecommerce leadership roles.
• Deep understanding of digital marketing channels.
• Strong analytical skills and data-driven mindset.

Responsibilities

• Leading website performance improvements.
• Developing strategies to increase conversion rates.
• Managing CRM strategy and customer journeys.

Skills

Ecommerce Leadership

Digital Marketing

Analytical Skills

Customer Experience

Job description

Head of Ecommerce & Performance Marketing

Head of Ecommerce & Performance Marketing

This range is provided by Artisan People Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

An exciting leadership role within the dynamic world of luxury beauty and skincare, where innovation, strategy, and creativity come together to drive digital success.

The Role

As Head of Ecommerce & Performance Marketing, you’ll take charge of shaping and executing a powerful, multi-channel digital strategy designed to grow revenue, maximise profitability, and elevate the customer UX. This is a hands-on, strategic leadership position where you’ll play a pivotal role in defining the future of the brand’s ecommerce and digital marketing.

Your key responsibilities will include:

• Leading website performance improvements to boost trading results and user experience.
• Developing strategies to increase traffic, conversion, average order value, and customer lifetime value.
• Owning the paid digital marketing mix, with a strong focus on PPC and Meta optimisation.
• Building and delivering accurate revenue forecasts and managing budgets.
• Creating and overseeing the digital content and promotional calendar.
• Managing CRM strategy, segmentation, and digital customer journeys.
• Developing a robust affiliate programme and expanding key partnerships.
• Directing ecommerce website development, functionality, and integrations.
• Maintaining GDPR, PCI compliance, and security standards across platforms.
• Reporting on performance metrics, ensuring all marketing activity meets ROAS targets.
• Managing third-party agencies and fostering effective cross-team collaboration.
• Leading, inspiring, and developing the ecommerce team.

We’re looking for someone with a proven track record in ecommerce and performance marketing, who thrives in a fast-paced, ever-evolving digital landscape. You’ll be a confident strategist with commercial acumen, a passion for analytics, and an appreciation for premium beauty brands.

You’ll bring:

• Solid experience in ecommerce leadership roles
• A deep understanding of digital marketing channels and ROI optimisation
• Strong analytical skills and a data-driven mindset
• An eye for detail and a flair for delivering exceptional customer experiences
• Hands-on experience with web development projects and third-party agency management
• The ability to lead, motivate, and inspire teams with a collaborative approach

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Retail Luxury Goods and Jewelry

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