Head of eCommerce (Maternity Cover)

Perfect Moment; Greater London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking an experienced eCommerce leader to drive their digital marketing and trading efforts during peak seasons. This role involves managing a dynamic team, implementing innovative strategies, and enhancing customer experiences. With a focus on data-driven decisions and cross-functional collaboration, you will play a crucial role in shaping the digital landscape of the business. If you are passionate about eCommerce and thrive in a fast-paced environment, this is an exciting opportunity to make a significant impact and lead the charge in a vibrant and creative industry.

Qualifications

• 7+ years of experience in eCommerce leadership and digital marketing.
• Proficient in analytics tools and eCommerce platforms.

Responsibilities

• Lead digital marketing and eCommerce strategies to drive sales.
• Manage the eCommerce team and collaborate cross-functionally.

Skills

eCommerce Management

Digital Marketing

Data Analytics

Project Management

Leadership

Customer Experience

Education

Bachelor's Degree

7+ years of eCommerce experience

Tools

GA4

CRM Tools

eCommerce Platforms

A/B Testing Tools

Job description

Reports to: Head of Sales & Business Development

The role

Reporting into the Head of Sales & Business Development and sitting within the Perfect Moment commercial team. This role is a maternity cover for the Head of eCommerce. Leading the digital function of the business in Digital marketing, eCommerce trading, DTC customer services and digital development. The role requires a candidate with strong trading and digital marketing experience to handle Perfect Moment’s peak winter trading period. This position requires a candidate with a hands-on approach with a proven track record in eCommerce management, digital marketing, data analytics, and a passion for driving customer-centric innovation.

Key responsibilities:

eCommerce Trade & Reporting

1. Set and monitor sales targets, ensuring revenue growth and profitability.
2. Analyse and report on key eCommerce metrics and key customer metrics.
3. Leverage analytics tools (GA4 and CRM reporting) to monitor, track, and report on KPIs for eCommerce activities.
4. Use data to inform decisions around product pricing, inventory management, promotions, and marketing tactics.

Digital Roadmap

1. Implement the eCommerce strategy aligned with business objectives.
2. Manage the development agency to deliver the digital roadmap of eCommerce initiatives and wider business projects.
3. Lead on cross-functional projects from an eCommerce perspective and ensure system integrations are managed to the project timeline aligning to a DTC customer proposition.
4. Manage the budget for the development agency and other 3rd parties for the running of the digital business.

Digital Marketing:

1. Collaborate with the brand marketing team to develop and deliver digital marketing campaigns to drive traffic to the website.
2. Manage relationships and budget with key agency partners for paid search, SEO, paid social, affiliates and display advertising.
3. Manage delivery of the content strategy to support the SEO roadmap with on-site updates with the support of freelance copywriter.
4. Manage the CRM strategy with the wider eCommerce team across email and customer service touchpoints.

Customer Experience

1. Manage the CS Assistant to ensure all contact is answered appropriately within SLAs.
2. Wider reporting to the business on Perfect Moment customer sentiment and experience.
3. Project work to enhance user experience and KPI measurement on success.

Team Management & Cross-functional Collaboration

1. Lead and mentor the eCommerce team, including eCommerce Manager, eCommerce Executive & Customer Service Assistant.
2. Work closely with the marketing, product, and logistics teams to ensure alignment and integration of eCommerce with broader company strategies.

Qualifications & Experience:

1. Proven experience (7+ years) in eCommerce leadership, including experience with website management, digital marketing, and development projects.
2. Strong understanding of eCommerce platforms (Commerce tools experience would be of benefit).
3. Strong understanding of digital marketing channels (SEO, PPC, email, paid social).
4. Experience managing a team and collaborating cross-functionally with marketing, IT, and logistics teams.
5. Data-driven approach with proficiency in GA4, A/B testing, and other performance measurement tools.
6. Strong leadership, communication, and project management skills.

Preferred Skills:

1. Experience with international eCommerce strategies and global market expansion. (Experience with Global-e would be a benefit).
2. Experience with ERP/OMS/WMS systems would be a benefit.
3. Knowledge of UX/UI design principles and web development.
4. Familiarity with CRM tools and email marketing platforms. (Ometria would be a benefit).

About Perfect Moment

We started life in the technicolour 80s in Chamonix; founded by sports filmmaker and professional skier Thierry Donard. Twenty years of sportswear experience informs every design, with best-in-class materials still part of every product.

We’re inspired by free spirits as well as free riders. Trailblazers who might not come close to a ski run. We’re for anyone who’s unafraid to stand out – with the fashion they wear and the moments they make. We’re still all about that perfect moment. But it could happen on and off the slopes. Our collections marry the extreme demands of nature with those of city life.

We blend Fashion with Function for everyone.

We exist to inspire the Moment Maker.

Seniority level

Executive

Employment type

Full-time

Job function

Management and Manufacturing

Industries

Retail