Head of E-Commerce

Metzger Search & Selection; England; On-site; GBP 125,000 - 150,000; Full time

Job summary

A high-growth online business in the UK is seeking a strategic Head of E-Commerce to drive sales and brand growth. This office-based role in Cheshire requires proven experience in e-commerce leadership, with a focus on online revenue expansion and performance metrics monitoring. Ideal candidates should have a deep understanding of digital marketing and a collaborative spirit to work across teams. This role offers a competitive salary plus bonuses and benefits while shaping the future of the company's digital initiatives.

Benefits

Excellent salary

Bonus and benefits

Qualifications

• Proven experience in a senior e-commerce leadership role, ideally within beauty or lifestyle.
• Strong commercial mindset with a demonstrable track record of growth.
• Experience in driving online revenue growth is essential.

Responsibilities

• Develop and own the e-commerce strategy for sales and brand growth.
• Lead digital commercial planning and forecasting.
• Monitor daily and weekly performance metrics for improvements.

Skills

Senior e-commerce leadership experience

Driving online revenue growth

Data-driven approach

Leadership and communication skills

Strategic vision with hands-on execution

Tools

E-commerce platforms (Amazon preferred)

Analytics tools

CRM/email systems (Bloomreach preferred)

Job description

Role Title: Head of E-Commerce
Salary: Excellent salary plus bonus and benefits
Location: Office based in Cheshire

Our client is a high-growth online business with an entrepreneurial culture, delivering innovative products within the B2C sector. As they continue to scale, we’re looking for a strategic and hands‑on Head of E‑Commerce to lead their digital growth and take their online presence to the next level.

The Head of E‑Commerce will bring a wealth of experience in leading online trading, merchandising, CRM and project management of UX and CRO improvement. They will be responsible for driving revenue and brand growth across all digital channels. This role is ideal for someone who’s commercially minded, creative, and excited to shape the future of our direct‑to‑consumer business.

Key Responsibilities

• Develop and own the end‑to‑end e‑commerce strategy to drive online sales, profitability, and brand growth
• Lead digital commercial planning, including forecasting, trading performance, and promotional calendars
• Ensure the website delivers best‑in‑class performance, UX, conversion, and brand consistency
• Monitor and analyse daily and weekly performance metrics, taking action to improve conversion rate, AOV, retention, and customer experience
• Oversee product launches, online merchandising, and category management
• Manage a structured roadmap of A/B testing, CRO initiatives, and analytics‑led improvements
• Work closely with the marketing team to grow traffic through SEO, paid media, social, email, and influencer activity
• Own the CRM strategy across Email, WhatsApp, and SMS, including segmentation, automation, and lifecycle journeys
• Lead paid media strategy and account management, controlling budgets and performance, and building out a PPC team as the business scales
• Manage the Amazon platform and affiliate marketing activity
• Partner with Operations, Fulfilment, and Customer Service teams to deliver a seamless end‑to‑end customer journey
• Improve processes across delivery performance, returns, stock forecasting, and inventory accuracy
• Maintain exceptional standards across product pages, imagery, and content
• Lead and develop the digital and merchandising team, with plans to build out CRO specialist capability as the business grows
• Prepare and present clear performance reports, insights, and strategic recommendations

Skills and Experience

• Proven experience in a senior e‑commerce leadership role, ideally within beauty, lifestyle, or a D2C consumer brand
• Strong commercial mindset with a demonstrable track record of driving online revenue growth
• Highly data‑driven, with deep understanding of CRO, SEO, digital marketing, and online trading
• Experience with e‑commerce platforms (Amazon preferred), analytics tools, and CRM/email systems (Bloomreach preferred)
• Excellent leadership, communication, and project management skills
• A balance of strategic vision and hands‑on execution

If this sounds of interest, please send your CV in Word format, quoting reference 33598/LT/ED detailing your current remuneration package and availability. One of our consultants will be in touch. We regret that due to the high volume of responses, only those candidates who are progressing to the next stage will be contacted.