Head of Digital PR – Performance Marketing Agency

2MES; Altrincham; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

An innovative performance marketing agency is seeking a Head of Digital PR to lead their digital PR team and content marketing strategies. This role involves developing campaigns that drive significant returns for clients while managing a talented team. With a focus on creativity and results, you will be instrumental in enhancing the agency's digital PR services. Enjoy a hybrid work environment, flexible hours, and a supportive team culture that values your contributions. If you're passionate about digital PR and eager to make an impact, this is the perfect opportunity for you.

Benefits

Hybrid working

Flexitime

Bonuses based on team performance

Birthday off

Mental Wellbeing BUPA programme

Carbon offsetting program

Qualifications

• Proven experience in earning digital PR coverage across various markets.
• Hands-on experience in developing and executing successful PR campaigns.

Responsibilities

• Own and grow the digital PR proposition and content marketing strategy.
• Manage and inspire the digital PR team to deliver successful campaigns.

Skills

Digital PR

SEO Strategies

Content Marketing

Team Management

Communication Skills

Job description

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Head of Digital PR – Performance Marketing Agency, Altrincham

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Location:

Altrincham, United Kingdom

Job Category:

Marketing & PR

EU work permit required:

Yes

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Job Reference:

2M-MM18238_1746602530

Job Views:

2

Posted:

07.05.2025

Expiry Date:

21.06.2025

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Job Description:

Head of Digital PR – Performance Marketing Agency

Salary - £45,000 to £50,000, dependent on experience, plus bonus
Location – Hybrid with 2 days per week in our Altrincham office

Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we’re investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.

The role

As a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition. It will be your job to make sure that our clients get a demonstrable return from their investment. We want elite-level digital PR which combined with our SEO strategies will make our clients soar.

• Own, develop and grow the content marketing and digital PR proposition.
• Manage, inspire, develop, support and grow the digital PR team.
• Create campaigns and strategies that deliver digital PR success for our SEO clients.
• Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
• Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.
• Define and improve how we pitch stories and content to journalists and publications.
• Develop a robust reporting process that aligns with the KPIs set for each client.
• Work directly with a portfolio of key clients to develop and execute digital PR campaigns.

What’s on offer

We think we’ve built a great place to work, where every individual feels rewarded for the effort they put in. Enjoy this along with:

• Hybrid working
• Flexitime
• Bonuses based team performance
• Birthday off, obvs
• Leafy Altrincham location
• Mental Wellbeing BUPA programme
• Dark Horse will carbon offset your role with The Dark Forest (green is good)
• Working in an amazing team – Learning from some fantastic people

The requirements

• Proven experience in earning digital PR coverage and links in a variety of markets.
• Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
• Ability to manage and develop a team to deliver across multiple clients.
• Someone who can generate ideas and knows what makes a good hook.
• Someone who can research relevant information and data and make a story out of it.
• Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
• Excellent communication and interpersonal skills.
• A results-oriented mindset focused on client performance and satisfaction.
• All the gimmes – verbal, written & presenting skills, IT skills, pro-active, etc.

Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.

If you're driven and ready to grow, we’d love to hear from you!