Head of Digital PR - Performance Marketing Agency

2M Employment Solutions Limited; Altrincham; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

An innovative performance marketing agency is seeking a Head of Digital PR to lead and scale their digital PR team. This role involves crafting compelling campaigns that drive measurable results for clients while managing a dynamic team. You will have the opportunity to shape the agency's digital PR strategy and ensure client satisfaction through effective storytelling and data-driven insights. Join a vibrant team in a hybrid work environment, where creativity and collaboration are at the forefront. If you're passionate about PR and ready to make an impact, this is the perfect opportunity for you.

Benefits

Hybrid working

Flexitime

Performance bonuses

Birthday off

Mental Wellbeing BUPA programme

Carbon offsetting

Collaborative team environment

Qualifications

• Proven experience in earning digital PR coverage and links.
• Hands-on experience in developing and executing successful PR campaigns.
• Ability to manage and develop a team effectively.

Responsibilities

• Own and grow the content marketing and digital PR proposition.
• Create campaigns and strategies for digital PR success.
• Work directly with clients to execute digital PR campaigns.

Skills

Digital PR

Campaign Management

Team Leadership

Creative Thinking

Research Skills

Communication Skills

Job description

Head of Digital PR - Performance Marketing Agency

Salary - £45,000 to £50,000, dependent on experience, plus bonus

Location - Hybrid with 2 days per week in our Altrincham office

Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR, and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we're investing in levelling up our digital PR proposition to become the best agency at taking businesses from 7 to 8 figures.

The role

As a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition. It will be your job to ensure our clients receive a demonstrable return on their investment. We aim to deliver elite-level digital PR that, combined with our SEO strategies, will help our clients soar.

• Own, develop, and grow the content marketing and digital PR proposition.
• Manage, inspire, develop, support, and grow the digital PR team.
• Create campaigns and strategies that deliver digital PR success for our SEO clients.
• Organise and improve the ideation process to develop digital PR campaigns for various clients.
• Develop processes to research and analyse campaign data to create newsworthy stories and hooks.
• Define and enhance how we pitch stories and content to journalists and publications.
• Develop a robust reporting process aligned with each client's KPIs.
• Work directly with a portfolio of key clients to develop and execute digital PR campaigns.

What's on offer

We believe we've built a great place to work, where every individual feels rewarded for their efforts. Enjoy this along with:

• Hybrid working
• Flexitime
• Bonuses based on team performance
• Birthday off, of course
• Leafy Altrincham location
• Mental Wellbeing BUPA programme
• Dark Horse will carbon offset your role with The Dark Forest (green is good)
• Working in an amazing team - Learning from some fantastic people

The requirements

• Proven experience in earning digital PR coverage and links across various markets.
• Hands-on experience in developing and executing successful PR campaigns.
• Ability to manage and develop a team to deliver across multiple clients.
• A creative mindset with the ability to generate compelling hooks.
• Research skills to gather relevant information and craft stories from data.
• Awareness of emerging trends in PR and journalism, with a drive to experiment.
• Excellent communication and interpersonal skills.
• A results-oriented approach focused on client performance and satisfaction.
• Strong verbal, written, and presentation skills, along with IT proficiency and a proactive attitude.

Success in this role depends on utilizing the team's collective skills and experience to craft engaging stories, develop newsworthy content, and pitch effectively to relevant publications and journalists.

If you're driven and ready to grow, we'd love to hear from you!