Head of Digital Optimisation & Innovation / Optimisation Lab Product Owner

TN United Kingdom; City of Edinburgh; Hybrid; GBP 150,000; Full time

Job summary

An established industry player is seeking a Head of Digital Optimisation & Innovation to transform user experiences through data-driven strategies. This role involves leading a talented team to develop and implement a comprehensive Conversion Rate Optimisation strategy, ensuring a seamless digital journey for customers. You'll collaborate with cross-functional teams to drive innovative solutions, leveraging analytics to enhance performance and engagement. Join a forward-thinking organization that values diversity and inclusivity, offering a hybrid working environment and a generous benefits package.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

Flexible benefits such as discounted shopping

30 days’ holiday plus bank holidays

Wellbeing initiatives and parental leave policies

Qualifications

• Extensive experience in leading a CRO team in a financial services environment.
• Strong analytical skills with a data-driven approach to insights.

Responsibilities

• Lead the creation of the CRO strategy to improve conversion rates.
• Conduct competitive analysis and stay updated with industry trends.

Skills

Conversion Rate Optimisation (CRO)

Web Analytics

A/B Testing

Project Management

Customer-Centric Approach

Data Analysis

Job description

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Head of Digital Optimisation & Innovation / Optimisation Lab Product Owner, Edinburgh

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Client:

Lloyds Banking Group

Location:

Edinburgh, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

bdaf1f72b5b0

Job Views:

9

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Description

Job title: Head of Digital Optimisation & Innovation (Digital Optimisation Lab)

Location: Edinburgh

Salary : circa £150,000 Dependent on experience

Hours: Full time

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our Edinburgh office.

About this opportunity:

We have an exciting opportunity to join our Insurance, Pensions and Investments (IP&I) as Head of Digital Optimisation & Innovation.

Blending analytics, creativity and technical expertise, you'll reshape user experiences on website and app!

In this role, you'll Lead the creation of the Innovation strategy and craft the innovation culture. Design and optimise the right processes to make innovation faster and more effective by taking charge on elevating the Digital channel/Digital Platform.

What you’ll be doing:

• Build and implement a comprehensive Conversion Rate Optimisation (CRO) strategy and programme that will deliver measurable uplift in conversion, ensuring it is aligned with IP&I’s overall digital marketing and customers experience goals.
• Lead and mentor a team of CRO professionals, setting clear goals and encouraging a culture of innovation and continuous improvement.
• Conduct comprehensive competitive analysis to identify strategic optimisation opportunities. Stay up to date with industry trends, new technologies, and standard methodologies in CRO. Apply this knowledge to drive innovative ways and maintain drive.
• Utilise sophisticated analytics to identify conversion bottlenecks, customer drop-off points, and areas for improvement. Develop insights and actionable recommendations based on data analysis. Develop and implement personalization strategies to deliver tailored experiences to different customer segments, increasing engagement and conversion rates. Lead the optimization of public-facing sites to ensure they are effective in driving conversions and delivering a detailed user experience.
• Lead on defining the testing strategy and be responsible for the execution of complex A/B and multivariate tests, analysing results and translating data into actionable conversion rate improvements. Ensure thorough testing standards and accurate reporting of results.
• Map and analyse customer journeys across digital touchpoints, identifying opportunities to improve user experience and increase conversions. Provide regular reports on progress and performance metrics, allowing benefits to be tracked with accuracy. Conduct user research, surveys and usability tests to unveil valuable insights.
• Support labs and collaborate with other platforms labs for detailed implementation of changes. Work closely with cross-functional teams including Marketing, UX/UI Design, Product Development, and IT to implement optimisation initiatives. Collaborate with senior management to align strategies.

Why Lloyds Banking Group

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too!

What you’ll need:

• Extensive experience leading a CRO team, optimising consumer-facing digital journeys in a high-volume financial services environment with a strong emphasis on strategy and execution. Comprehensive understanding and expertise in Insurance/Banking sectors with commanding knowledge of CRO methodologies, web analytics, and testing tools.
• Ownership of trading targets and a proven track record of driving performance against key commercial metrics. Outstanding analytical and quantitative skills, critical thinking, and a data-driven approach to interpret complex data sets and generate actionable insights.
• Experience in creating and implementing an A/B testing strategy and execution (concepts, software, and technical implementation).
• Deep understanding of customer behaviour and psychology, with a customer-centric mentality and a passion for improving user experience through systemic customer-centric transformational change.
• Demonstrated leadership skills with the ability to achieve results through cross-functional collaboration. Strong project management skills, capable of leading multiple initiatives simultaneously. Familiar with agile methodologies and ways of working.
• Ability to articulate complex concepts to both technical and non-technical audiences. Excellent presentation skills, focusing on hypotheses, test results, and commercial impact of proposed enhancements.

About working for us

Our focus is to ensure inclusivity every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel they belong and can be their best, regardless of background, identity, or culture.

We were among the first to set diversity goals in senior roles, create a menopause health package, and launch a dedicated Working with Cancer initiative. We especially welcome applications from under-represented groups.

We’re disability confident. If you need reasonable adjustments in our recruitment process, let us know.

Benefits include:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares!
• Flexible benefits such as discounted shopping
• 30 days’ holiday plus bank holidays
• Wellbeing initiatives and parental leave policies

If you’re excited about joining us, get in touch. We’d love to hear from you!

At Lloyds Banking Group, our purpose is to help Britain prosper. Join us to shape the future of financial services while learning, growing, and developing.

We keep your data safe. We only ask for confidential or sensitive information after an interview invitation or a formal offer, with clear explanations of what is needed and why.

We’re committed to a values-led, inclusive culture and building a diverse workforce where everyone can make a difference.