Head of Digital Marketing – Cybersecurity

JR United Kingdom; London; Remote; GBP 70,000 - 100,000; Full time

Job summary

A leading cybersecurity company is seeking a Head of Digital Marketing to develop and execute global marketing strategies. The role involves managing digital campaigns, brand evolution, and performance analytics. Ideal candidates will have extensive experience in digital marketing within the tech sector, focusing on cybersecurity initiatives.

Benefits

Competitive salary + performance-based bonuses

Remote-first culture with flexibility

Budget for tools and professional growth

Qualifications

• 6+ years in digital marketing, with at least 2 years in cybersecurity or SaaS.
• Strong experience in demand generation and performance marketing.
• Proficiency in marketing platforms like Google Ads and HubSpot.

Responsibilities

• Develop and execute the global digital marketing strategy.
• Lead multi-channel digital campaigns to drive lead generation.
• Optimize marketing performance through data analytics and A/B testing.

Skills

Digital Marketing

Demand Generation

Performance Marketing

SEO

Analytics

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

Salesforce

Job description

Social network you want to login/join with:

Head of Digital Marketing – Cybersecurity, london

col-narrow-left

Client:

NOTHREAT

Location:

london, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

5

Posted:

31.05.2025

Expiry Date:

15.07.2025

col-wide

Job Description:

About the Role

Nothreat is seeking a data-driven and creative Head of Digital Marketing to lead our global growth and brand awareness strategy in the cybersecurity sector. This is a critical leadership position for a marketing expert with deep knowledge of digital channels, demand generation, and cybersecurity buyer behavior.

As our Head of Digital Marketing, you’ll own the strategy and execution of all digital marketing activities—from campaigns and content to analytics and performance—helping position Nothreat as a thought leader in AI-driven cybersecurity.

Key Responsibilities

• Develop and execute the global digital marketing strategy, aligning with business goals and market trends in cybersecurity.

• Lead multi-channel digital campaigns (SEO, SEM, email, paid media, content, ABM, LinkedIn) to drive lead generation and pipeline growth.

• Own and evolve the Nothreat brand online, ensuring consistent messaging and positioning across all platforms.

• Work closely with Sales, Product, and Executive teams to define and execute go-to-market campaigns for cybersecurity solutions.

• Optimize marketing performance through continuous A/B testing, data analytics, and funnel analysis.

• Manage marketing automation systems (HubSpot, Salesforce, etc.) to track, score, and nurture leads.

• Produce compelling content and thought leadership campaigns tailored to CISOs, security leaders, and enterprise tech buyers.

• Oversee agency relationships, freelancers, and vendors to scale execution where needed.

Requirements

• 6+ years in digital marketing, with at least 2 years in cybersecurity, SaaS, or B2B tech.

• Strong experience leading demand generation and performance marketing campaigns.

• Deep understanding of cybersecurity industry trends, buyer personas, and lead nurturing strategies.

• Proven track record in building pipeline and driving measurable ROI from marketing initiatives.

• Proficiency in marketing platforms: Google Ads, LinkedIn Campaign Manager, HubSpot/Salesforce, SEO/analytics tools.

• Excellent leadership, communication, and stakeholder management skills.

• Ability to work cross-functionally and thrive in a fast-paced, remote-first environment.

Preferred Qualifications

• Experience marketing to enterprise security audiences (e.g., CISOs, IT security teams, DevSecOps).

• Familiarity with cybersecurity frameworks, compliance trends, and technical product positioning.

• Prior experience launching marketing functions or scaling startups in a B2B tech setting.

• Strong analytical mindset and fluency in marketing KPIs and reporting.

What We Offer

• Competitive salary + performance-based bonuses

• Remote-first culture with flexibility and autonomy

• Opportunity to shape the marketing strategy of a fast-scaling cybersecurity company

• Exposure to cutting-edge AI and cybersecurity innovations

• Budget for tools, training, and professional growth

About Nothreat

Nothreat is a cybersecurity company building intelligent defense platforms powered by AI. We partner with enterprises to proactively secure their digital environments against modern threats. Join us in our mission to redefine cybersecurity for the AI era.