Head of Digital Marketing - B2B Sustainability

Confidential; Leeds; On-site; GBP 40,000 - 64,000; Full time

Job summary

Confidential, an environmental and sustainability consultancy, seeks a Digital Marketing Manager to own the marketing activity and help shape growth. You will translate technical expertise into effective B2B marketing and report to the board.

Focus on digital lead generation, improving the website, SEO, PPC, content, social media and wider brand activity, working with divisional heads to align with commercial priorities. Autonomy and strategic influence are offered.

Qualifications

• Experience in B2B marketing and professional services is preferred.
• Ability to translate technical content into marketing material.
• Strong digital channel mix across SEO, PPC, content and social media.

Responsibilities

• Take ownership of the overall marketing approach and develop a clear marketing plan.
• Review existing marketing activity and identify opportunities for improvement.
• Develop digital campaigns focused on generating relevant B2B enquiries.
• Improve and optimise the company's website and digital presence.
• Manage and develop SEO and PPC activity.
• Build a more consistent approach to content and thought leadership.
• Develop the company's use of social media and wider digital channels.
• Identify opportunities to increase brand awareness and market presence.
• Work closely with divisional heads to understand their markets, customers and commercial priorities.
• Manage external agencies and suppliers where appropriate.
• Establish appropriate measures to understand marketing performance and return on investment.

Skills

B2B marketing

Digital marketing

SEO

PPC

Content marketing

Job description

Confidential, an environmental and sustainability consultancy, seeks a Digital Marketing Manager to own the marketing activity and help shape growth. You will translate technical expertise into effective B2B marketing and report to the board.

Focus on digital lead generation, improving the website, SEO, PPC, content, social media and wider brand activity, working with divisional heads to align with commercial priorities. Autonomy and strategic influence are offered.