Head of Digital Marketing

AXA UK; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Join a leading global insurer as the Head of Digital Marketing. You will spearhead digital transformation, lead a team of specialists, and implement data-driven strategies to enhance brand visibility and customer engagement. This role offers the chance to make a significant impact with competitive benefits in a flexible working environment.

Benefits

30 days holiday a year

Flexible working options

Pension with employer contributions of 10%

Private medical insurance

Family friendly policies with generous leave

Cycle-to-Work scheme

Qualifications

• Deep expertise in B2B digital marketing, ideally within insurance or financial services.
• Proven success in executing campaigns that drive growth and engagement.
• Exceptional leadership and project management skills.

Responsibilities

• Lead a team of digital marketing specialists and develop strategies.
• Manage the digital transformation agenda and integrate new tools.
• Establish KPIs to measure the effectiveness of digital marketing activities.

Skills

Analytical Thinking

Digital Marketing

Communication

Problem Solving

Stakeholder Management

Education

Relevant digital marketing qualifications (e.g. IDM Diploma)

Tools

Hubspot

Marketo

Salesforce

Google Analytics

Hotjar

SemRush

Job description

Primary Details

Time Type: Full timeWorker Type: Employee

Head of Digital Marketing

London, Hybrid

Are you ready to lead digital marketing transformation at a B2B global insurer committed to innovation and customer-centricity? QBE is seeking a visionary Head of Digital Marketing to shape and execute a data-driven strategy that drives growth, engagement, and brand visibility across our international footprint.

As Head of Digital Marketing, you’ll be at the forefront of QBE’s digital evolution. You’ll lead a talented team of specialists, collaborate with senior stakeholders, and champion the identification and integration of cutting-edge tools and technologies to elevate our marketing impact. From development of data driven activity to measurement approaches, to website optimisation,Email strategy, and social media engagement this role offers the scope to make a measurable difference.

Your New Role:

• Collaborate with marketing business partners and key business stakeholders to create a comprehensive digital marketing strategy aimed at driving lead generation, brand visibility, and customer engagement across digital channels.

• Lead and nurture a team of digital marketing specialists, fostering high performance, collaborative and creative culture

• Own the digital transformation agenda within marketing, identifying new digital tools and technologies and ensuring these are integrated successfully to streamline campaign execution, lead nurturing, and CRM data management.

• Establish KPI’s to measure the effectiveness of all digital marketing activities, including lead generation, website traffic and conversion rates.

• Work with content and creative teams to develop compelling, customer/broker centric content for digital platforms including websites, blogs, whitepapers, webinars, and case studies.

• Oversee the website strategy across International, ensuring the sites are optimised for user experience, conversion and search engine rankings.

• Manage the digital marketing budget, ensuring cost effective deployment of resources across channels.

• Manage/ Own the Social Media presence (primarily LinkedIn) including content planning, posting and engagement with followers

• Act as the digital functional expert, staying updated on digital strategies, innovation, tools, regulation and best practices.

• Champion data-driven decision-making, integrating insights and analytics into campaign strategies.

About you:

We’re looking for a strategic leader with a passion for digital innovation and a track record of delivering results. You’ll bring:

• Deep expertise in B2B digital marketing, ideally within insurance or financial services.

• Proven success in executing campaigns that drive growth and engagement.

• Strong knowledge of marketing automation platforms (e.g. Hubspot, Marketo, Pardot) and CRM tools (e.g. Salesforce).

• Proficiency in analytics tools such as Google Analytics, Hotjar, and SemRush.

• Experience leveraging AI technologies for targeting and optimisation.

• Exceptional leadership and project management skills.

• Excellent communication and stakeholder engagement abilities.

• Relevant digital marketing qualifications (e.g. IDM Diploma)

Why QBE? At My Best

At QBE, we want our people to feel rewarded and inspired to perform at their best, that’s why we have created “At My Best”.It’s our connection, our way of showing we have your back. We understand that one size doesn’t fit all and that priorities can change depending on your life stage. That is why our blend of wellbeing initiatives and benefits offer flexibility to suit what matters most to you. It’s in the culture of our business, our QBE DNA, to support our people. Everything we do is underpinned by our QBE DNA.

We’re an international insurer that’s building momentum towards realising our vision of becoming the most consistent and innovative risk partner. We can never really predict what’s around the corner, but at QBE we’re asking the right questions to enable a more resilient future – helping those around us build strength and embrace change to their advantage.

QBE aims to build a workplace that is fair and inclusive because we want to attract and retain the best people to do the job, we have adopted flexible working across the company and welcome this conversation (https://qbeeurope.com/careers/flex-qbe/).

With more than more than 13,000 people working across 27 countries, we’re big enough to make a real impact, but small enough to provide a friendly workplace, where people are down-to-earth, passionate, and kind.

To find out more about why you should work for QBE, visit ourcareers website.

At My Best - QBE Benefits

You are more than your work – and QBE is more than a workplace, which is why we provide you with the benefits, support and flexibility to help you concentrate on living your best life personally and professionally. As well as the benefits below we also offer an extensive choice of other options to suit you!

• 30 days holiday a year with the option to buy up to 2 additional days.

• Flexible working -balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.

• Pension – you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.

• Private medical insurance – we fund fully comprehensive private medical cover for you and all the family.

• Family friendly policies – we offer 26 weeks leave at full pay regardless of gender identity, sexual orientation or how you become a parent.

• Short term remote work abroad -you can request up to 20 days per year to work remotely from certain locations abroad.

• Sustainable investing - we believe sustainable integration is important for long term financial, environmental, and social outcomes. Our pension strategy supports our net-zero goal to achieve year-on-year reductions in carbon footprint, by investing more in green businesses than the broader market, so your savings are looking after the planet's future, as well as your own.

• Cycle-to-Work – benefit from regular exercise whilst making your commute greener and cheaper, select and bike and/or accessories up to the value of £5,000.

To find out more visit our Reward Page

QBE Awards

Some of the award’s QBE are proud to have won, been a finalist for, and shortlisted for include;

AXCO Global Insurance Awards 2024 Winner: Network Management of the Year

Insurance Business UK 5-Star Cyber Awards 2024: QBE rated as a 5-Star Cyber Insurer

UK IT Industry Awards 2023 Winner: Green Technology Innovation of the Year

Working Dads Employer Awards 2023 Winner: Parental Policies Award

Insurance Post British Insurance Awards 2023: QBE rated as a 5-Star Employee

You can view all our awards here

Inclusion of Diversity

We are striving to create a workplace culture where all our people feel included, and we are committed to building a diverse workforce that is reflective of the communities we operate in. We are proud to have partnerships with organisations such as Stonewall and Working Families, and our commitment to the Women in Finance Charter, the UN Women’s Empowerment Principles and Race at Work charter helps keep us accountable and transparent. For more information on our strategy targets please take a look at ourCareers Page

Accessibility

Here at QBE, we are promoting an accessible workplace for all, which includes supporting candidates to perform at their best during their recruitment process. If you require any accommodations, please make your Talent Acquisition contact aware.

ESG & Sustainability

At QBE, we believe that integrating sustainability into our business helps us deliver on our purpose of enabling a more resilient future. Our three key focus areas include fostering an orderly and inclusive transition to a net-zero economy, enabling a sustainable and resilient workforce, and partnering for growth through innovative, sustainable, and impactful solutions. For further information regarding QBE’s sustainability targets, including our net-zero pledges and inclusion of diversity targets, and our award-winning impact investment initiative ‘Premiums4Good’, please visit our Sustainability homepage and read our latest Sustainability Report

What next?If you have a passion to contribute to QBE’s vision of enabling a more resilient future for our customers and the community, we encourage you to apply! Simply click the “apply” button to submit your CV and other relevant documents, and a member of our friendly Talent Acquisition team will be in contact to discuss your interest further if you meet the requirements of the role.

We believe this is our moment – what if it was yours too?

APPLY NOW and let’s make it happen!

Skills:

Analytical Thinking, Coaching for success, Communication, Critical Thinking, Digital Marketing, Digital Strategy, Industry Trends, Influencing, Intentional collaboration, Managing performance, Navigating ambiguity, Problem Solving, Risk Management, Stakeholder Management, Team Management

How to Apply:

To submit your application, click "Apply" and follow the step by step process.

Equal Employment Opportunity:

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.