Head of Digital Marketing

Get Recruited (UK) Ltd; Birmingham; On-site; GBP 50,000 - 60,000; Full time

Job summary

An established industry player is seeking a Head of Digital to lead their dynamic digital operations across multiple European markets. This role offers the chance to drive growth and optimize performance in a fast-paced environment. You will oversee site management, catalogue development, and implement effective SEO strategies while managing a high-performing team. With a focus on enhancing user experience and conversion rates, this position is perfect for a seasoned digital marketing professional looking to make a significant impact. Join a market-leading company that values innovation and offers excellent career progression opportunities.

Qualifications

• Minimum 8 years in Digital Marketing with proven success.
• At least 2 years of team management experience required.

Responsibilities

• Oversee Ecommerce platforms across five European countries.
• Implement SEO best practices and manage email marketing campaigns.

Skills

Digital Marketing

SEO

Conversion Rate Optimisation (CRO)

User Experience (UX)

Team Management

Ecommerce Performance

Education

Bachelor's Degree in Marketing or related field

Tools

Magento

Google Analytics

Google Console

Google Merchant Centre

Bing Ads

Tag Manager

Marketing Cloud

Job description

HEAD OF DIGITAL
BIRMINGHAM OFFICE BASED - MULTIPLE OFFICES IN BIRMINGHAM
UP TO £60,000 + MARKET-LEADING COMPANY + CAREER PROGRESSION

THE OPPORTUNITY:

Get Recruited is partnering with a rapidly growing, market-leading business in their search for an experienced Head of Digital. This is an exciting opportunity to take ownership of a multi-country Digital operation and drive its growth across five European markets.

As the Head of Digital, you will oversee site management, catalogue development, SEO, conversion rate optimisation (CRO), user experience (UX), technology & platform management, design, and email marketing. You will also manage and develop a high-performing team, ensuring best-in-class Ecommerce performance.

THE ROLE:

1. Site Management: Oversee the company's Ecommerce platforms across five European countries, ensuring optimal performance and user experience.
2. Catalogue Management: Maintain and optimise a large product catalogue, ensuring accurate and compelling product listings.
3. SEO Strategy: Implement both on-page and off-page SEO best practices, including content strategy (blogs, product descriptions, etc.).
4. Conversion Rate Optimisation (CRO): Analyse and improve the customer journey, particularly from product pages to checkout, to increase sales.
5. User Experience (UX): Continuously enhance the site's usability and performance to improve engagement and conversion rates.
6. Technology & Platform Management: Oversee the Magento platform, collaborating with internal teams and external partners to ensure efficiency.
7. Design Oversight: Work closely with design teams on both digital and offline assets, including photography, social media content, and requests from country managers.
8. Email Marketing: Manage and optimise email marketing campaigns via Marketing Cloud to drive engagement and revenue.

THE PERSON:

Minimum 8 years of experience in a Digital Marketing role, with a proven track record of success.
At least 2 years of team management experience.
Magento experience is required.
Hands on technical SEO experience is required.
Strong experience with Magento, WordPress, Google Analytics (GA), Google Console, Google Merchant Centre, Bing Ads, and Tag Manager.

Get Recruited is acting as an Employment Agency in relation to this vacancy.