Head of Digital Growth & Ecommerce

MCS Group | Your Specialist Recruitment Consultancy; Omagh; On-site; GBP 65,000 - 95,000; Full time

Job summary

MCS Group | Your Specialist Recruitment Consultancy in Omagh is seeking a Head of Digital to lead and drive the company’s digital strategy and online performance. The role concentrates on growing e-commerce, optimising customer journeys and maximising online profitability, with hands-on leadership across marketing and technology.

The ideal candidate will combine strong commercial acumen with technical understanding and digital marketing expertise, and will own the digital roadmap aligned with

Responsibilities

• Own and deliver the company's overall digital and e-commerce strategy.
• Develop a clear digital roadmap aligned with commercial and business objectives.
• Take accountability for online revenue, conversion, customer acquisition and profitability.
• Identify new digital opportunities, technologies and channels to support business growth.
• Monitor market trends and competitor activity to maintain a competitive digital proposition.
• Take overall ownership of website performance, functionality, content and optimisation.
• Continuously improve website usability, navigation, customer journeys and conversion rates.
• Manage and develop website content through CMS platforms.
• Lead website development and optimisation projects, working with internal teams and external partners.
• Ensure the digital platforms provide a seamless, engaging and commercially effective customer experience.
• Lead the digital marketing strategy across SEO, PPC, email marketing and other relevant channels.
• Develop and optimise campaigns to increase qualified traffic, sales and ROI.
• Oversee email marketing activity, including customer segmentation, automation and campaign performance.
• Work closely with external agencies and partners to maximise digital

Skills

Digital leadership

E-commerce strategy

SEO/SEM

CMS platforms

Analytics

Tools

Google Analytics

SEO tools

CMS platforms

Job description

MCS Group | Your Specialist Recruitment Consultancy in Omagh is seeking a Head of Digital to lead and drive the company’s digital strategy and online performance. The role concentrates on growing e-commerce, optimising customer journeys and maximising online profitability, with hands-on leadership across marketing and technology.

The ideal candidate will combine strong commercial acumen with technical understanding and digital marketing expertise, and will own the digital roadmap aligned with