Head of Digital/eCommerce Transformation

PRM - Paula Rosa Manhattan; Lancing; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the furniture industry is seeking a Head of Digital/eCommerce Transformation. This pivotal role involves leading the digital strategy, managing agency delivery, and shaping a scalable eCommerce platform. The ideal candidate will have a strong background in digital transformation, excellent communication skills, and a strategic mindset. This hybrid position requires at least three days a week in the office in Lancing, England.

Qualifications

• Proven experience in digital/eCommerce transformation projects.
• Strong knowledge of digital architecture principles.
• Experience in launching B2C and/or B2B eCommerce.

Responsibilities

• Lead the discovery and definition phase of digital transformation.
• Shape and own the long-term digital architecture.
• Establish KPIs and success metrics for the new digital presence.

Skills

Analytical skills

Strategic thinking

Customer-centric

Excellent communication

Tools

APIs

CMS

Digital architecture

Job description

Head of Digital/eCommerce Transformation

Head of Digital/eCommerce Transformation

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This is a pivotal, transformation-focused role responsible for architecting and delivering the company’s digital and eCommerce offering. We are looking for a Head of Digital/eCommerce Transformation to lead the vision, define the digital architecture, and manage agency delivery to build a scalable, commercially viable platform.

What you will be doing:

• Leading the discovery and definition phase of the company’s digital and eCommerce transformation.
• Shaping and owning the long-term digital architecture and platform strategy, ensuring it is future-ready and scalable.
• Working with senior leadership to articulate and prioritise commercial goals for digital channels.
• Translating business needs into technical requirements and user journeys for agency delivery partners.
• Selecting and onboard technology partners, platforms, and integration tools.
• Acting as the internal technical lead and external delivery manager – ensuring agency output aligns with business objectives and technical standards.
• Developing a roadmap that balances launch-readiness with long-term maintainability and flexibility.
• Establishing KPIs and success metrics for the new digital presence, from traffic and engagement to conversion and operational efficiency.
• Identifying capability gaps internally and shape how digital skills and processes will be built into the business.

What we are looking for:

• Proven experience leading or playing a key role in digital/eCommerce transformation projects – ideally launching a digital channel from zero or overhauling legacy platforms.
• Strong knowledge of digital architecture principles, eCommerce technologies, APIs, and CMS ecosystems.
• Experience in collaborating with external developers or agencies to deliver robust, scalable digital platforms.
• Demonstrated analytical and quantitative skills, using data and metrics to back up assumptions.
• Ability to understand and document business requirements and translate them into technical solutions and project plans.
• Comfortable making platform recommendations and steering complex integration decisions.
• Experience launching B2C and/or B2B eCommerce in manufacturing, retail, or consumer products.
• Experience in (technical) product design/development, working with engineers, or the wider logistics area (fulfilment).
• Familiarity with composable commerce, headless architecture, or microservices.
• Experience with change management and bringing a traditional business into a digital mindset.

About you:

• Visionary and strategic, able to shape a new channel from the ground up. Strategic thinker with a track record of solving problems.
• Technically fluent, able to challenge, interrogate, and guide external technical work. Able to navigate with data complexity and understand the fundamentals of agile development.
• Business-minded, constantly connecting digital activity to commercial value.
• Customer-centric, ability to understand complex problems/customer scopes, link them to draft solutions and set of requirements.
• Logical thinker, structured in problem-solving and architectural planning, with a holistic and considered approach to problem-solving.
• Excellent communicator, both with non-technical stakeholders and technical partners.
• Change leader, able to influence and bring others on a digital journey.
• Delivery-focused, with excellent attention to detail and drive to resolve issues.
• Well-organised and independent in communicating, prioritising, and meeting deadlines.
• Curious, never stops seeking knowledge.

With over 75 years of experience supplying contract kitchens to the UK’s leading housebuilders and private developers, PRM is also proud to support the social housing sector — including affordable housing and supported living projects.

As part of Ballingslöv International, a Swedish group with a turnover exceeding €400 million across multiple European locations, we are driven by values that shape how we work: respect for all, collaboration, a customer-first mindset, ongoing learning and development, and a commitment to delivering exceptional value for all stakeholders.

Now in Year 3 of an exciting phase of transformation, PRM has seen significant growth in both performance and reputation over the past two years. With strong foundations in place, we have ambitious plans for continued growth — making this a great time to join a business that’s evolving, investing in its future, and creating new opportunities for its people.

Please Note: This is a hybrid role, meaning you will be expected to work from our offices in Lancing, West Sussex for at least three days per week.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Information Technology, Advertising, and Product Management

• Industries

  Online and Mail Order Retail, Retail, and Furniture

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