Head of Digital Design

Virgin Active; England; On-site; GBP 75,000 - 90,000; Full time

Benefits offered by this job

Complimentary Virgin Active membership

Private dental and healthcare insurance

25 days annual leave plus a Celebration Day

Access to mental health support

Discounts across Virgin Active services

Access to Salary Finance for personal finance management

Job summary

A leading health and fitness company in the UK is seeking a Head of Digital Design to lead its design function, shaping user experiences across various platforms. The ideal candidate will have extensive experience in leading consumer-focused digital design and be proficient in contemporary design tools like Figma. Responsibilities include defining design standards, mentoring designers, and driving the vision for a cohesive and impactful digital experience for members. This position offers an opportunity to enhance brand presence and commercial performance.

Qualifications

• Extensive experience leading design for consumer digital products at scale.
• Ability to evolve and scale the design system as a core asset.
• High proficiency with Figma and contemporary design tooling.

Responsibilities

• Lead the creation of Virgin Active’s design practice and standards.
• Set the vision for great experience design across teams.
• Own the strategy for the design system to ensure scalability.

Skills

Leadership in design

Systems thinking

Proficiency in Figma

Research and insight application

Communication with stakeholders

Tools

Figma

Contemporary design tooling

Job description

Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience.

We are looking for a Head of Digital Design to join our Digital & Technology Transformation department.

Head of Design

Will lead the design function for Virgin Active, shaping the quality, coherence, and effectiveness of end-to-end digital experiences. You will own design as a strategic function, driving vision, capability, systems, and culture to ensure experience design measurably improves member outcomes, behaviour change, and commercial performance. You will be accountable for design across Virgin Active Group, spanning multiple markets, product domains, and stages of digital maturity.

Responsibilities

• Lead the creation of Virgin Active’s design practice by defining the standards, rituals, tools, and ways of working that shape how design operates across Digital.
• Set the vision for what great experience design looks like and embed this as shared thinking across Product, Engineering, Brand, and the wider business.
• Own the strategy and direction for the design system so it becomes a scalable set of patterns and components used consistently globally.
• Build long-term design capability through hiring standards, coaching models, progression expectations, and a culture that prizes craft excellence.
• Partner with Product, Engineering, and Brand to deliver system-level improvements that raise the quality of our digital experience at scale.
• Own the design vision, strategy, and roadmap aligned to company priorities, including investment decisions, tooling, and capability growth.
• Act as the owner and decision-maker for design in leadership, investment, and steering forums.
• Define the experience vision and design principles across core journeys so we ship experiences that feel coherent, considered, and simple for members.
• Use research, insight, and behavioural understanding to shape direction and ensure digital expression reflects the Virgin Active brand.
• Mentor and develop designers to build confidence, craft, ownership, and progression.
• Shape feedback loops and rituals that support high-quality design work and protect focus.
• Work closely with Product and Engineering to shape solutions that are feasible, scalable, and well understood before delivery begins.
• Communicate design rationale clearly to senior stakeholders so decisions are informed and momentum is maintained.
• Support delivery through prototyping, validation, and iteration so experiences improve after launch rather than only at go‑live.

Experience

• Extensive experience leading design for consumer digital products at scale, with a portfolio that shows systems thinking, behaviour change, and shipped commercial impact.
• Experience guiding and raising the craft of other designers while remaining hands‑on and able to set the standard in the work.
• Ability to evolve and scale the design system so that it becomes a core asset that accelerates alignment, quality, and delivery.
• Strength across interaction, visual, and systems craft with consistently high standards for clarity, coherence, and detail.
• Strong capability in research, insight, behavioural understanding, and converting insight into confident direction.
• High proficiency with Figma and contemporary design tooling.
• Comfortable using AI and emerging technology to expand exploration and decision quality.
• Ability to create clarity in complex problem spaces and align Product, Engineering, Research, and Brand partners.
• Experience influencing senior stakeholders and contributing to strategic decision making.
• Commitment to continuous learning and raising the bar for design maturity and experience quality.
• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
• Access to The Peoples Pension, with our contributions at 3% OR Access to Scottish Widows Pension with us matching contributions up 5%
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
• You will join Virgin Family – where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
• Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
• We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
• Access to ePoints, offering loads of online discounts to retailers.
• Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.

Benefits

• 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them
• Access to The Peoples Pension, with our contributions at 3% OR Access to Scottish Widows Pension with us matching contributions up 5%
• Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
• Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
• Life Assurance 4x your salary – which we hope you will not need.
• We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
• You will join Virgin Family – where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)
• Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
• Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
• Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.
• We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
• Access to ePoints, offering loads of online discounts to retailers.
• Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.