Head of Digital - Acquisition - Premium

Blu Digital; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading luxury brand is seeking a Head of Digital - Acquisition in London. This role involves defining multi-channel marketing strategies and managing budgets across PPC and Paid Social, with a focus on optimizing customer performance. The ideal candidate will have rich experience in B2C ecommerce and strong analytical skills.

Qualifications

• Experience in B2C customer acquisition in ecommerce.
• Strong hands-on experience in online marketing channels.
• Proficient in analytics tools like Google Analytics.

Responsibilities

• Define and execute multi-channel marketing strategy.
• Manage marketing spend budgets and ROI across channels.
• Analyze performance metrics and monitor industry trends.

Skills

Customer Acquisition

Digital Marketing

Analytics

Communication

Tools

Google Analytics

Job description

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Head of Digital - Acquisition - Premium, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

005756856c55

Job Views:

29

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Head of Digital - Acquisition - Premium
London

My client is a leading luxury brand in their niche and is looking for a Head of Acquisition. This pivotal role, reporting to the Director of Marketing, offers a unique opportunity to make a significant impact within the organisation.

You will be responsible for defining and executing a comprehensive multi-channel marketing strategy, managing marketing spend budgets and ROI across various acquisition channels such as PPC and Paid Social, and collaborating closely with cross-functional teams to optimise conversion and customer performance. You will also be tasked with analysing performance metrics to adjust strategies, monitoring industry trends, and competitor activity to ensure the company remains at the forefront of their market.

Ideally, you will have experience in B2C customer acquisition within an ecommerce environment, a strong understanding and hands-on experience in marketing across online channels, proficiency in analytics tools including Google Analytics, and excellent communication skills to engage effectively with stakeholders at all levels.

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